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Advice You - Blogging Builds Your Brand
When I wrote my book, First, Best, or Different, I included a chapter on the importance of blogging. Little did
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
I know at the time that blogging would become the core of own book marketing effort. Indulge me as I tell you
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
about my own blogging story.
Back in August of 2006 I wrote my first blog at the suggestion of my web designer
Back in August of 2006 I wrote my first blog at the suggestion of my web designer
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Greg. He encouraged me by saying that it could help my website’s page ranking and that blogs were becoming very
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
popular. So, I gave it try. I carefully proofread my first article and hit the “publish now” key. Off it went
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
and nothing happened. I wrote a second blog and then a third. Same results. I told all my friends that I was no
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
a blogger. They said, “That’s great,” and then they changed the subject. I encouraged them to read and subscri
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
be to my blog. Almost no one did. I couldn’t get my own family to read it.
Call me stubborn, but I kept on wri
Call me stubborn, but I kept on wri
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ting and blogging. I wrote on topics that I thought my book readers would like and I made sure that I was blogg
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ng five times a week. It felt like putting a message in a bottle and throwing it out to sea. I wasn’t sure if a
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nyone would ever read them.
In a few weeks (maybe five or six actually), I did a Google search for my website
In a few weeks (maybe five or six actually), I did a Google search for my website
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
firstbestordifferent.com and I found it on the first page of the search results! Before the blog, my website wa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
no where to be found since I had done no search engine optimization. I then did a search for John Bradley Jack
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
son (I know this must sound vain) and I found myself! Hey, Mom, your son is an internet celebrity, or almost.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
This was all the positive reinforcement that I needed. I kept on blogging. Now it is eight months later and the
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
results are incredible. My little blog is now read by thousands of readers around the world and many are subscr
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ibers. I have created a brand for my book and for myself as a thought leader on the subjects of marketing, sale
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s, and negotiation. My website, my name, and my articles are linked to hundreds of other websites. I have been
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
sked to speak at numerous corporate events and my book’s first printing looks like a sell out. All this because
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
I blogged.
Maybe you should consider a blog, too.
John Bradley Jackson © Copyright 2006 All rights reserved
Maybe you should consider a blog, too.
John Bradley Jackson © Copyright 2006 All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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