Advice You - Internet and Businesses Online

Blogging is extremely popular these days. And the most popular stand-alone blog engine is Wordpress. It is flexible, has many useful featires and there is a lot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of eye-catching templates for it. But those who have a Wordpress blog must be aware of a serious problem that can cause your blog to be removed from Google's search results. Th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e problem is: Duplicate Content.

WordPress content management system which, when used with the default configuration, is not duplicate content proof. In fact this

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

CMS is capable to render almost 100% of your content duplicate. As usual the fault of the system has roots in its advantages. WordPress has many features facil

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

itating blogging and linking, such as RSS feeds to posts and comments, trackback URLs, monthly archives and so on. In the same time this variety of URLs returning similar or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

identical pages represents a clear case of duplicate content.

WordPress And Duplicate Content

The first evidences of duplicate content produced by your WordPress

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

CMS can be found in your sidebar. They are category pages and monthly/daily archives. Category pages store your articles posted under the same

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

topic -- a category. Such pages have no unique content; they are just a collection of your previous posts. Monthly and daily archives also simply group your previous articles

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

by the date of posting. Sometimes when you have only one post in a given day, the archive page for the date and your post are totally identical.

The next case of duplicate con

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tent is even more prominent. It can be your home page itself. If it contains not excerpts but the full text of your posts, then it duplicates your post pages. T

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is also applies to the "next/previous entries" pages -- those accessible via /page/2, /3, /4 etc.

Feeds. Search engine spiders crawl all the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

content they can reach and of course this includes RSS feeds too. The additional problem with them is that Google may choose to display your RSS URL in the search results ove

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r the link to the original post. In this case the user who clicks this result will see an XML formatted page which is not "human-friendly".

Trackback URLs. Many W

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ordPress templates add trackback links after posts. This links enable authors to track who links to their posts. Usually, if your post URL looks like "www.yoursite.com/2006-

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

11-30/yourpost/" its trackback URL will be "www.yoursite.com/2006-11-30/yourpost/trackback/".

Identical meta-description. By default WordPress doesn

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

"t provide a tool to add unique meta description tags to your posts, and they either have none or share a single site-wide description. Having no meta description at all is a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

disadvantage, as a properly written one can make your snippet stand out in a SERP. Having an identical description for all your pages is a threat, as Google might get them filt

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ered out as too similar.

Because of the duplicate content Google search can return less desired URLs (such as feeds or archives instead of original posts); your pages can be moved

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

out of their index, or placed into the supplemental results, which are rarely displayed to users.

For tips how to get rid of the duplicate content in Wordpress please refer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to my tutorial: Making Your Wordpress Blog Duplicate Content Safe

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - A Threat to Your Wordpress Blog: Duplicate Content

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