Advice You - Business

Personalised mugs have many benefits, which is why they are often used in marketing campa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

igns as promotional giveaways.

Mugs are available in a wide choice of materials, includi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g ceramic, earthenware, bone china, frosted glass, metal, acrylic and even recycled plast

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

c. Different styles of personalised mugs will appeal to different target markets, for exa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ple, contemporary latte mugs are ideal for a young audience, whereas traditional bone chi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a mugs may be more appropriate for an older market. Companies or organisations looking

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

for inexpensive promotional items for giving to customers, prospects and employees often

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

urn to personalised mugs. Their low unit cost makes them ideal for company events or trad

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

shows where a large number of items are needed as giveaways

Unlike many other less valu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d promotional products, personalised

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mugs are rarely thrown away but kept for use in either the home or office. Most peopl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e enjoy a hot drink, which means that mugs are often used several times a day. This ensur

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s that the company name, logo or brand message is seen repeatedly.

The large print area

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

round a mug provides the perfect space for advertising. Compared to more costly tradition

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l media such as television, radio or print, t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

blank">personalised mugs offer great value for money and a high level of exposure.

P

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ersonalised mugs also have the ability to deliver the all-important ‘wow’ factor through

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

reative design. The latest eye-catching innovation is colour changing mugs, which reveal

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

logo when hot water is added.

Companies looking to keep their name in front of customer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or prospective customers will benefit from the use of personalised mugs.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Benefits of Personalised Mugs

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