Advice You - Internet and Businesses Online

According to Nielsen, at the time of this writing there are more than 28 million blogs on the Internet, with more than 43,000 new blogs and 600,000 blog posts being cr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eated in the last 24 hours alone. By any analytical standard blogging has obviously developed into a powerful communication medium. However the question remains do the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

numbers in-and-of-themselves mean that blogging is right for everyone?

I have read many a commentary that state something akin to “Blog or Die” with the message behin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

these doomsday propaganda pieces being that if your business doesn’t jump on the blogging bandwagon it will surely perish. Moreover, since I author a Blog I must beli

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ve in blogging right? Not necessarily…

If you’ve taken the time to review a random cross section of blogs on the Internet I’m sure you’ll agree that the world would b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

better off without some of the content currently being published. That being said, I also believe the world is indeed a better place as a result of some of the good c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ntent available via blogs. OK, enough waffling…Not everyone can or should blog. In this author’s humble opinion, blogging only makes sense if the following conditions

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

an be met:

You Have Something To Say: I don’t have any particular affinity for useless musings. Time is a precious commodity these days and most people I know are loo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing for valuable information that they can put to work for some benefit. I’m also not a fan of going to a blog to read third party news or press just so someone can bo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

st their search engine rankings. There are plenty of legitimate news sites and other aggregators out there so if you can’t produce your own content you shouldn’t blog.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

You Know How To Say It: Mark Twain I’m not, but for the most part I can put across a cogent thought. While there is no requirement that you be a Rhodes Scholar to blo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g, it does help if you can communicate well in written form. The worst thing you can do for your business is to lose credibility via poor communication and a lack of p

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ofessionalism. Not everyone is a writer nor should they try to be.

You Have The Time To Say It: I typically produce 3 to 5 blog posts per week and it normally takes m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

an hour or two per post. If you don’t have the time to make blogging a priority the effort will end in frustration for both you and your audience.

You Have Someone T

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Say It To: Make sure that there is a viable audience for your content. Whether the blog is a tool for internal communication to employees or an external channel to th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rd parties you must have an audience to either receive or pass along value.

There Is Some Benefit Derived From What You Say: Back to value…Whether the value is receiv

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d or given (in a perfect world both) does not matter as long as value is created. A blog can serve educational, social, business, philanthropic, political or any numbe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of other agendas so long as a clear value add is present. A simple cost/benefit or risk/reward analysis should indicate whether your effort will be of value to you an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

even if it is not of value to you it may be to others.

The bottom line is that the numbers do in fact speak for themselves. Blogging is much more than the latest tre

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d and is here to stay. So as long as you can meet the criteria mentioned above blogging can be a tremendous platform from which to effectively communicate your message

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/58421/adviceyou-To-Blog-or-Not-To-Blog.html">To Blog or Not To Blog</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/58421/adviceyou-To-Blog-or-Not-To-Blog.html]To Blog or Not To Blog[/url]

How to find and search for the best agriculture jobs online. How to seek jobs in the agriculture industry.

You cannot make an important amount of money just moving fingers. You cannot built a profitable business without working many nights.You need hard work, good luck and inspiration, but the truth is you cannot achieve good results without having a plan, because the key to the success in any venture is the effective marketing.

Here is an interesting case study of a company, which franchised mobile car wash units. It started with the humblest of beginnings indeed. I can say that with complete knowledge because this is a company I started at age 12 years old.

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Advice You - To Blog or Not To Blog

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