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We know how to choose a good name - and there is no reason you shouldn't know it too.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

When choosing a name you should keep in mind that domain names are meant to help

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

users find you more easily. If you want a good domain name follow these simple rules:

1. S

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

orter is better
Make your domain name as short as possible as long it remains recogn

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

izable. For example usedcars.com is far better than weofferusedcarsatlowprices.com. It is easi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r to remember and it also minimizes the risk of typing it wrong.

2. Make it simple and mem

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rable
Avoid using abbreviations, hyphens or anything that could put your visitors in

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

doubt how to spell or say it. Domain name should be easy to remember. This is especially impo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tant when people try to find you the second time. The easiest way to follow this rule is to r

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ad your name over the phone to your friend and see if he got it right. If you have to explain

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nything than you have a problem. Change it, you will thank me later. :)

3. Your domain nam

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e should be your website name
Really. The name of your domain should reflect the cont

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nt of your website. Why? Because when people think of your website lets say its name is Rare f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

owers they will try finding you by that name. In this case rareflowers.com would be a good cho

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ice for your domain name. If you follow this rule you also gain some advantage with the searc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

engines.

4. What about extensions?
My advice is use a .com. If you are serious a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

out your site you should avoid various new domain extensions. It takes a bit more time to regi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ster .com since it is the most popular extension but you wont regret it. Following these simp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e rules will put you way ahead of those who will register just the first name they can think o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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'Goodwill' is regarded as an intangible asset in a business. Goodwill carries a value over and above the tangible assets of a business, and representing all benefits derived from the distinctive location, trade and brand names, credit rating, reputation, cusotmers and patronage of the business. When a business is sold, a charge is usually applied for the goodwill as one of the assets.

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