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Advice You - When and Why Should you Secure Multiple Domains
There are many different reasons for purchasing multiple domain names, and each reason has its own set of benefits and uses.
I’ve written quite extensively before about how to select the best domain name for your business. It is also a good idea to secure alternate versions of your primary do
I’ve written quite extensively before about how to select the best domain name for your business. It is also a good idea to secure alternate versions of your primary do
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
main name as a means to prevent competitors from trying to squeeze in on your name and branding efforts. Buying multiple domain names is a great strategy that can be used to capture additional type-in traffic, secure other branding avenues you may wish to pursue, or simply to prevent your comp
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
titors from securing them.
Type-In Traffic
Many URLs are purchased simply to capture type in traffic. Type-in traffic is when someone goes to the address bar of their web browser and types in keywords.com instead of performing a keyword search on a search engine. Securing domain names
Type-In Traffic
Many URLs are purchased simply to capture type in traffic. Type-in traffic is when someone goes to the address bar of their web browser and types in keywords.com instead of performing a keyword search on a search engine. Securing domain names
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
with a fair amount of type-in traffic can be a great boost to sales. If you sell bean bags, your main URL might be BarrysBeanBags.com. To capture potential type-in traffic you might also secure and redirect the following:
- KidsBeanBags .com
- BeanBagChairs .com
- BeanB
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
gFurnture .com
Misspellings
It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizin
Misspellings
It is always a good idea to secure potential misspellings of your domain name. I recently did a radio interview and at the end of the interview I provided my domain name. Unfortunately I did not take the time to actually spell it out. Upon realizin
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
g my error, I immediately went out and purchased multiple spellings of my URL to redirect to my main site.
This allowed me to capture all traffic from any listeners that may
- PolPositionMarketing .com
- PullPositionMarketing .com
- PollPositionMarketing .com
This allowed me to capture all traffic from any listeners that may
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ave had a different spelling of my site in mind, which increased my visitor rate from those who listened to the broadcast substantially.
Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.
YourDomainSucks .com
If you are in a hi
Along with misspellings you should also consider purchasing plural and/or singular versions of your domain.
YourDomainSucks .com
If you are in a hi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ghly visible industry you might want to consider getting yourdomainsucks.com. Several years ago someone put up an anti AOL website at aolsucks.com (You can see a version of this at http://web.archive.org/web/19980111060209/http://www.aolsucks.com/).
Who might do such a thing? A disgruntled x-
Who might do such a thing? A disgruntled x-
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
mployee, a customer who had a bad experience or even a former spouse or partner. Setting up and hosting a website is relatively easy, and often bad press travels a lot further with a little effort than good press with a lot of effort.
There are some significant drawbacks from trying to captur
There are some significant drawbacks from trying to captur
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e all negative versions of your domain name. You’ll have to grab all hyphenated, non-hyphenated, plural, and misspelled variations. That can be quite a bit. Take that even a step further, you’ll want to buy the .net, .org, .info, .biz and .us (or your country code) variations. Don’t forget You
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
DomainSux.com or YourDomainReallySucks either.
Is it worth trying to get all those variations? You’ll have to decide. For some “any press is good press.” For others, not so much. In any case, someone registering a “sucks” version of your domain name is likely to create a legal battle that per
Is it worth trying to get all those variations? You’ll have to decide. For some “any press is good press.” For others, not so much. In any case, someone registering a “sucks” version of your domain name is likely to create a legal battle that per
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
aps neither side wants to engage in.
Hyphenated Versions
I mentioned above that you should not purchase a hyphenated URL for your main site. For marketing purposes, however, there are sometimes legitimate reasons to do so. My business owns PolePositionMarketing.com and Pole-Position-M
Hyphenated Versions
I mentioned above that you should not purchase a hyphenated URL for your main site. For marketing purposes, however, there are sometimes legitimate reasons to do so. My business owns PolePositionMarketing.com and Pole-Position-M
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
arketing.com. I purchased the hyphenated version simply to prevent a competitor from securing it and stealing my branding. I also have the option of using the hyphenated versions for other marketing efforts, but I don’t recommend doing so unless you are fully aware of the potential ramificatio
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
s.
Use Proper Redirects
When setting up multiple domains such as those mentioned above, it’s important that you set up each one properly. Setting up domains improperly can lead to duplicate site/content penalties on the search engines which will ultimately be bad for business.
The be
Use Proper Redirects
When setting up multiple domains such as those mentioned above, it’s important that you set up each one properly. Setting up domains improperly can lead to duplicate site/content penalties on the search engines which will ultimately be bad for business.
The be
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
st method of setting up multiple URLs is to set up a 301 permanent redirect. The 301 redirect tells the search engine that the URL it is trying to access has been permanently moved to a new location, presumably your main URL. The cool thing is that when a visitor types in the redirecting URL t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ey are automatically flipped to your main site.
Many websites employ on-page JavaScript or meta refresh redirects, or even worse, framed pages pulling in the main site. These methods are effective from the user standpoint but not from the search engine standpoint. The 301 redirect is generall
Many websites employ on-page JavaScript or meta refresh redirects, or even worse, framed pages pulling in the main site. These methods are effective from the user standpoint but not from the search engine standpoint. The 301 redirect is generall
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y the safest method of redirecting users.
To set-up a 301 redirect you’ll want to talk with your web host, as different servers require different methods if implementation. When redirecting multiple URLs there is a neat little trick that saves hosting fees that you’ll want to use.
To set-up a 301 redirect you’ll want to talk with your web host, as different servers require different methods if implementation. When redirecting multiple URLs there is a neat little trick that saves hosting fees that you’ll want to use.
- Ta
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
e one of the redirecting URLs and host it on the cheap. This is the URL that will be set up with the 301 redirect to your main URL.
Take all your other URLs and park them to point to the URL above.
With this method, you pay for only one additional hosting account ($5 at th
With this method, you pay for only one additional hosting account ($5 at th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e most) and all your URLs will automatically flip the visitor and the search engines to your main URL.
In marketing, every little bit can help. Even if a redirected domain name only results in one additional sale every few months, it may not be long until that one sale is a significant one. W
In marketing, every little bit can help. Even if a redirected domain name only results in one additional sale every few months, it may not be long until that one sale is a significant one. W
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
enever you think of a possible domain name that might be used to drive traffic away from your site, go grab it right away. If the domain is already purchased I recommend keeping an eye on it in case the owner forgets to renew it, in which case you can buy and hold on to it for your own benefit
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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