Advice You - Business

Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For small

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

businesses, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field.

Here are five easy ways to get

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n your local public access TV station:

1. Check your local listings

Not every town has all three “PEG” outlets, but with over 3,000 community media centers across the country, chances are th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re’s one near you. Check your town’s Web site or contact your town hall. Another misconception: You do not necessarily have to live in the town to utilize their community access station. Most

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ccess centers are eager for new producers and new programs. FYI: The Alliance for Community Media is a national, non-profit organization that promotes and supports public access TV. They

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

maintain an extensive database and links to local access centers. Look for your town there.

2. Get free training

Most community media access centers provide frequent producer orientations,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

quipment training and studio instruction. The focus is typically on getting you up and running in one or two sessions. Volunteers and producers are the life blood of public access, so you’ll f

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd plenty of accommodating help.

3. Go make TV

As long as you’re armed with an idea, you’re ready to produce a show. If you’re not quite ready for your close up, start by assisting with anot

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

er show, or by being a guest on another’s producer’s program. There’s no shortage of opportunities in front or behind the camera, so just dive in.

FYI: For more ideas and information, check o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ut the Public Access TV Blog, which has some suggestions for getting started. The Alliance for Community Media’s online bookstore also features books and videos for additional training or ins

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

iration.

4. Fix it in post

You can produce your program “live to tape,” if you’re doing a talk show or just want to do your show “on the fly.” In most cases, you’re probably going to want to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

edit your tape. Post production is where you can make your program look more professional by editing mistakes, inserting graphics or adding music. Most home computers now include basic editing

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or movie-making software, and those starter programs are relatively easy to master.

5. Promote and distribute

Once your show is complete, find out from your public access station when it’s g

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oing to air so you can promote your premiere! You may find that they run it several time per week. In addition to the local airing, you should definitely consider expanding your distribution.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ne way to extend your reach is to ask your channel to “bicycle,” or share your show with other access centers. A more direct approach is to upload your FYI: Most video sites restrict uploads b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

file size (100MB) or length. Go beyond the obvious sites like YouTube and Google Video, and upload your video (or shorter clips) to Blip.tv and Veoh.com. These are very-user friendly, free

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ideo hosting sites with lots of great features.

Tips & Tactics

Finally, here are a few other tips to maximize your ROI:

•Public Access TV need not be cheesy. The technology and equipment ha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ve come a long way – so take advantage of the resources available.

•Expand your video from local public access to the Internet. Web users are downloading 7 billion videos per month!

•Be sure

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to save your video as an electronic file for the web, such as a Quicktime movie (.mov), or a Windows movie (.wmv). After you upload your video, many video sites will provide the HTML code so y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u can embed your video on your own website.

•A study by the Wharton School of Business reports that video can be 600% more effective in communicating a message than print. Tap into that power

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How to Use Public Access TV to Promote Your Business and Build Your Credibility

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