Advice You - Internet and Businesses Online

Your domain name is the .com, .net, .org or some other dot something that people use to get to your web site. affiliateblog.com is mine.

A group of investors headed by Jake Weinbaum (the guy behind Disney’s go.com) paid $7.5 million for the name Business.com back in 1999, aiming to make it a showcase B2B site. According to their own press they have succeeded. Yes, it’s a terrific name — short, sort of descriptive and easy to remember. There’s some cachet there, but is it $7.5 million worth? That cash could hav

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e bought a lot of promotion or branding for whatever name they could have had for ten bucks, or a hundred, or two hundred grand.

Each year for 15 years The first $500K in profit goes toward amortizing the cost of that domain name. That could also pay for a terrific affiliate program, a truckload of banner and PPC advertising, and a nice BMW lease for Mr. Weinbaum (who probably doesn’t need a BMW).

But the Business.com thing has set off a wave of domain name speculation that staggers the mind. People are snapp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ing up domain names and ransoming them off to wide-eyed entrepreneurs with business plans and dreams of riches. Being a hardcore capitalist I am torn about domain name speculation — I am tempted to applaud the person making a buck by getting there first and grabbing up the good names, but I am annoyed at the restraint of commerce that takes place while someone negotiates with one of these guys to get the right name.

So if I look at the top 50 websites on Alexa, most of them should be easy to remember names, ri

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ght? Wrong. I would argue that only one, match.com, is an easy-to-remember name that describes what the site is about.

I keep hearing that the reason these so-called generic or descriptive domain names are so valuable is that some people just type domain names into the address bar of their browser rather than using a search engine. This fact seems to be intuitively false. I find it hard to believe that someone looking for information on a particular business would type in www.business.com. Furthermore, if I lo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ok at the top 50 websites on Alexa only one, match.com, is an easy-to-remember name that describes what the site is about.

I wondered how many people actually type in their address bar (address bar?) instead of using a search engine anyway. I didn’t find the answer, but Jupiter Media tells me that 64% of people looking for something use a search engine.

That means that 36% of people use something other than a search engine. What makes me believe that people typing stuff into their address bar doesn’t happen m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

uch is this simple fact…of the people using search engines last November, 43% searched for common websites like Ebay. In other words, instead of typing in http://www.ebay.com, people Googled Ebay and clicked on one of the results. That is absolutely hysterical. And totally believable.

What do all these facts mean? They mean that as far as getting the person there the first time, everyone starts off on the same square. If your domain name can get the minority of people who just type into their address bar to yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur website without a search engine, it’s worth more than someone who can’t.

Here are some of the legendary domain name sales in the past several years, according to Zetetic:

$14,000,000 - 2006 - sex.com
$7,500,000 - 1999 - business.com
$5,500,000 - 2003 - casino.com
$5,000,000 - 2002 - asseenontv.com
$5,000,000 - 1999 - korea.com
$3,500,000 - 1996 - worldwideweb.com
$3,350,000 - 1999 - altavista.com
$3,300,000 - 1999 - wine.com
$3,000,000 - 1999 - eshow.com
$3,000,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

000 - 1999 - loans.com
$2,750,000 - 2004 - creditcards.com

All of these with the exception of eshow.com (computer networking) should get address bar traffic, because people who type will type in the descriptive names — if I’m looking for sex-related stuff, I’ll type in sex.com. Where my mind gets boggled is in ROI. If you’re selling something on asseenontv.com that nets you $25, you’ll need to sell 200,000 of those George Foreman grills just to pay for your domain name.

It also dawned on me that if you p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ay $12,000,000 for sex.com, the free publicity generated is probably also worth millions.

So now everyone gets dollar signs in their eyes and thinks they can make a million with their domain name. Here are some examples of asking prices from Ebay:

6usiness.com (yes, that’s a 6) - $7,000,000
ajobformom.com - $3,500,000
Exbay.com - $1,000,000

What does this mean for you? Well, there’s some good news and some bad news. Remember back a few paragraphs when I said that everyone starts on the same square?

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

That’s really the good news. You can choose a pretty good domain name, put together some terrific content, employ some simple Search Engine Optimization and buy some keywords or exchange some links and you have a pretty good chance of getting people to your site the first time. Since most of them are coming via a search engine they’re not going to notice your domain name until they get there anyway, so your domain name means the same thing (nothing) to the majority of people using the search engine.

One last

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

thing: if you’re hoping to be close to the top in the search results (the so-called organic SEO), having your keywords in the name of your website gives you a huge boost. For example, if you’re looking for affiliate blog, we will be in the top five search results. In this case, Google ignores TLD unless you tell it otherwise. Affiliateblog.info will come up before us because their pagerank is higher (that’s a discussion for another day). So if you think getting near the top of the organic search results is more

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

important than having someone type your name directly into the address bar (and you very well could be right), then grab yourkeyword.cc or yourkeyword.to. I’ve done it, and I’ve suggested it to others.

Once the user comes to your site the name just needs to be memorable enough so they type it in to get there the next time. Or they may forget and Google you again. I do it every day. No matter how great your name is, if the content is lousy they won’t come back anyway.

So should you buy a domain name? I don’t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

know — I bought this one. And I made honorable mention in the Domain Name News for the price I paid ($2500). I bought the name because I liked it, I liked the number of incoming links to it, and I felt comfortable paying for it. I’ve never paid more than a couple hundred dollars for a domain otherwise, and I have more than 200 of them. My favorite by far is Blozzo.com, which I just bought today for $25. I have a pretty terrific idea in mind for Blozzo too.

I would try to come up with my own name before I bough

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t someone else’s. Here are some tips:

1. Try to go with a .com. It’s the name everyone associates with the Internet. Any other Top Level Domain (TLD) like .org or .net is just going to confuse people, unless it sounds better than the .com. For example, if you are about networking or a network, a .net is more natural. If your site is informational, you should use .info if it sounds okay. One of my favorite $10 domains is seosecrets.info. I think it sounds good. Hands down the most ingenious use of a TLD is del.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

icio.us, the social bookmarking site. The use of the .us TLD is absolutely brilliant.

2. Leave out the dashes and meaningless numbers. If it’s a choice between this-domain.com, thisdomain123.com and thisdomain.net, take the .net. No one remembers to put the dashes or the numbers in, unless they are an integral part of the name like studio54.com or e-books.com.

3. Use the fewest letters possible to describe what you do. I own Purple Monkey Media Group. Purplemonkey.com would have been perfect. It’s taken, of c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ourse. Purplemonkeymedia.com was not. I grabbed it. I could have taken purplemonkeymediagroup.com, but it would have been too long. Remember, every additional letter is a potential typing error.

4. If you have a domain name that needs to be reinforced, get a good logoand sprinkle it liberally on your web site, along with some slogan that will reinforce the name in people’s minds. You would be surprised at how inexpensive this can be.

5. If you can save a few bucks with your own domain name or by buying a chea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

per domain name, do it, and use the money to get yourself placed higher in the search results or Adsense placement.

6. If you can’t come up with a descriptive domain name, go the other way. Depending on your site’s focus, pick a memorable short name that will stick in people’s minds, get a great logo and include the name prominently in your advertising and marketing. It’s called branding, and it’s tried and true.

7. Ask your wife, friend, boyfriend, husband, dog, lawyer, associate, Mom, Dad, cousin, uncle, Po

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lice Chief, blog writer. They’re smarter than you anyway, and they are going to be the one looking for the site, not you. Some of my best ideas have come going to or from somewhere with my wife and just brainstorming.

Here’s the bad news: it may take you a while to come up with the right name. There’s more good news though — in the real world most domain names sell for $1,000 or less.

Can’t get started? — Go to a site that sells domain names (here’s mine), and put in a word that describes your business. See i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

f the name is taken (it probably will be). Open your word processor or go to thesaurus.com and put the word in. Get a few more words. Check those. If there’s a .com available and it looks good, grab it. If not, add the word site or blog or online to your word, and see if that works. Don’t wait. If you think it might be useable, spend the $9.00. I came up with blogduck.com. I liked it. I decided to think about it some more. Someone grabbed it that afternoon. Just chisel loose the nine bucks (or less) and buy the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

domain.

If you want something a little more sophisticated there are several sites that are good for helping you come up with a name, like DomainsBot and Nameboy.

If you draw a blank, go over to Sedo or Afternic and see what’s for sale. Search for a word that describes what you think people will associate the name of your site with, and see what pops up. That may give you some ideas.

These sites and more can be found in the Tools section of www.affiliateBlog.com.

Domain Name Journal tracks domain name sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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