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If you have a home based business or a family business, you probably cannot afford to hire a professional copywriter to create your advertising. However, you still need to adv

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ertise your business, so how can you make it as effective as possible? One thing you must never do is try to create a fancy advertisement. The instructor of a class of student

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s learning to be copywriters said, "Creativity is not a positive virtue for an advertising copywriter. Whether it is a print, on-line or broadcast ad, when you ask a potential

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

customer what he thought of the advertisement, you do not want him to say it was exceptionally creative. Instead, you want him to say it made me want to buy the product right

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

now."

Here are five advertising tips that you may use to help make your advertisements much more effective.

1. Customers want believable proof that your product is better th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an the product they are currently using. Let people know how good your product or service is by offering proof that it is much better than similar products, or that it has met

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or exceeded certain tests or specifications. When using numbers in your advertisement, such as how much faster your product is than the competition or how much better it work

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s, do not use round numbers. Use uneven numbers like 24.7% rather than round numbers like 30% and your message will be more believable. Be sure that the uneven number you use

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s lower than the provable round number it replaces.

2. Be bold and up front about who you are and where you are located. Rather than appearing to hide behind a post office bo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

x number, tell people that your business is located at 456 First Street West in the red brick Keever Building, which was constructed in 1913. This not only makes you seem more

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

interesting, but also more believable and trustworthy. This also applies if your business is in your home. For example - Mary’s Catering Services, located at 456 First Street

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

West, the yellow building at the corner of First Street West and Fifth Avenue.

3. A satisfaction guarantee is very important. Customers will always be more willing to buy fr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

m you if they believe that you will refund their purchase price if they are not satisfied. You may incur some expenses paying for refunds, but your increased sales will more t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

han make up for these added expenses and the good will that you generate is priceless.

4. Similar to identifying where you are located, it is mandatory to provide contact inf

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ormation in your ads, especially ads in print and on-line messages. It can be your phone number, Internet URL, email address or all three. However, make sure they are correct

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and working properly before you publish the ad. For example, if you are publishing a toll-free number that only works in the USA, you must also include your regular telephone

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

umber with area code. In this way, potential customers from other countries will be able to contact you and buy from you.

5. One final thing needs to be included at the botto

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

m of your advertisement. If it is a flyer or display ad, it would be placed below the body of the ad. If it is a written ad or sales letter, it should have a PS following the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

signature. Since this part of your advertisement is the last thing your potential customer will read, use it to reinforce your most important point or offer an incentive to ge

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t the reader to take immediate action.

If you ensure that all your advertisements follow the above five tips, you will find that your cash register rings much more frequently

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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