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Advice You - Selecting Your Domain Name
I have been asked many times by new clients how to select a business domain name. I’ve answered some commonly asked questions to assist you with one of the most important purchases you will make for your online business.
1. Should Your Business Name Be Your Domain Name?
99.9% of the time, the answer to this question is Yes. We are living in the Internet age, and consumers are
1. Should Your Business Name Be Your Domain Name?
99.9% of the time, the answer to this question is Yes. We are living in the Internet age, and consumers are
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
becoming savvier at purchasing goods and services online. When people think of your product (or service) they’ll connect it with your website, which makes repeated visits to your site easier for your customers.
What if the domain name is already taken? All is not lost. You have some options:
• Offer To Purchase - If you are connected with a brand name then you may want to pursue purc
What if the domain name is already taken? All is not lost. You have some options:
• Offer To Purchase - If you are connected with a brand name then you may want to pursue purc
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
hasing this name from its current owner. The domain contact information can be obtained in the form of a “Whois” lookup. Inquire as to whether they are open to selling the domain name, but be aware they’ll likely charge a higher fee for it than you would normally pay.
• Back Order – This is becoming a very popular trend. Domains can now be “back ordered”; meaning simply that when the current ow
• Back Order – This is becoming a very popular trend. Domains can now be “back ordered”; meaning simply that when the current ow
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ner’s domain registration expires, should they not renew, the domain will become available for you to purchase. This may also carry a higher fee than a normal registration.
• Alternate Ideas – If your business is relatively new, it may be wise to consider alternative extensions. For example, mybusiness.com may not be available, but “mybusiness.net” or “mybussines.biz” might be. The Internet has
• Alternate Ideas – If your business is relatively new, it may be wise to consider alternative extensions. For example, mybusiness.com may not be available, but “mybusiness.net” or “mybussines.biz” might be. The Internet has
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
xploded in the last year with alternate extensions and there are plenty to choose from.
2. Should My Domain Name Include Keywords?
This is an excellent idea! Consider for a moment that you are a candle maker whose business name is “Amy’s Jar Candles”. Your business name already uses “jar candles” as key product branding. Registering “amysjarcandles.com” is a terrific way to tar
2. Should My Domain Name Include Keywords?
This is an excellent idea! Consider for a moment that you are a candle maker whose business name is “Amy’s Jar Candles”. Your business name already uses “jar candles” as key product branding. Registering “amysjarcandles.com” is a terrific way to tar
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
get your incoming audience which results in a better chance for sales. For example, chances are that anyone shopping for candles would have a general idea of what type of candle they need, such as a jar candle, or pillar candle. Buyers are far more likely to try out phrases like “jar candles” or “pillar candles” in the search engine rather than just “candles” because it will produce relevant results
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
quicker. Having a domain name that matches your product or service branding is crucial because the easier it is to remember, the more likely it will be tried in a browser and/or search engines.
3. What Extension….com, .net, .org?
Domain names have been disappearing at a rapid rate and new extensions have been introduced to keep the pool of available names flowing. What if the
3. What Extension….com, .net, .org?
Domain names have been disappearing at a rapid rate and new extensions have been introduced to keep the pool of available names flowing. What if the
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
“.com” extension for your domain name is not available? In this instance it’s likely that you can register the “.net” or “.org” (or other) variation of your business name. Which do you choose? Should you select a “.net” or “.org” extension, or consider a country specific alternative such as “.ru” or “.co.uk”?
Does your business cater to the local community? If so, then it might be wise to
Does your business cater to the local community? If so, then it might be wise to
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
consider searching for a country specific domain extension for your area first. For example, .com is universally regarded as a US or international extension, while .co.uk refers to the United Kingdom. Should a UK buyer be looking for car parts in his neighborhood “mikescarparts.co.uk” is more likely to be a local websites than “mikescarparts.com”.
Businesses with an International audienc
Businesses with an International audienc
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e can benefit from registering their name with the “.net” extension while “.org” can be useful for identifying a non-profit organization. Since the registration restrictions for “.org” have been removed however, this extension is open to anyone.
There are no rules on which extension to register, but should you decide to register a .com alternative, be very sure you market your company u
There are no rules on which extension to register, but should you decide to register a .com alternative, be very sure you market your company u
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ing the entire domain name. Most buyers assume a “.com” extension and without specific information may be unable to locate your site.
4. Long Domain Names…Good or Bad?
This is a topic on which you will find wide variation on opinions. Your domain name can be up to 67 characters in length, that’s a lot of space!
The argument for a longer domain name is mainly t
4. Long Domain Names…Good or Bad?
This is a topic on which you will find wide variation on opinions. Your domain name can be up to 67 characters in length, that’s a lot of space!
The argument for a longer domain name is mainly t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
hat it’s easier for the human mind to recall later. If your business name is “I Design and Host Websites” you probably wouldn’t want to register “idahw.com” with the hope that someone would associate this with your company, product or service by remembering what that stands for.
For example, “gacwh.com” is a sequence of unrelated letters that could be difficult to type correctly; whereas i
For example, “gacwh.com” is a sequence of unrelated letters that could be difficult to type correctly; whereas i
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
f it that is registered as “getacheapwebhost.com” it is more likely to be remembered. Long domain names also have the added advantage of having room for your keywords. For example, if you have a site listed on Google with a domain name like “jansartsupplies” it may do better in a search for “art supplies” than a name such as “mikesartstuff.com.”
The other side of this argument is that sho
The other side of this argument is that sho
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rter names are easier to remember and type, and thus less prone to errors. For example, “websitedesign.com” is less susceptible to typos than “Icanbuildyourwebsiteaffordably.com”
The issue with shorter or more general names is that ones like “candles.com” and “tires.com” are generally not going to be available. If you Sdecide to register a short name, possibly your company’s acronym, be sur
The issue with shorter or more general names is that ones like “candles.com” and “tires.com” are generally not going to be available. If you Sdecide to register a short name, possibly your company’s acronym, be sur
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
it’s a meaningful combination of characters that is easy to remember.
I would recommend finding a domain name which represents your products in the shortest and most meaningful way possible. Businesses with long names may need to shorten their domain name down to assist users with remembering and typing long names; shorter names are also easier to fit in the title bar.
5. Should I
5. Should I
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
use Plurals and Hyphenations?
Domain registration engines will usually suggest an alternative if the name you are searching for is taken. Sometimes this will include adding a hyphen or even “my” or “the” to the name.
If you wanted the term “design.com” and it was taken, you may find yourself staring at alternatives such as “mydesign.com”, “thedesign.com” or even “designs.com”. Whi
Domain registration engines will usually suggest an alternative if the name you are searching for is taken. Sometimes this will include adding a hyphen or even “my” or “the” to the name.
If you wanted the term “design.com” and it was taken, you may find yourself staring at alternatives such as “mydesign.com”, “thedesign.com” or even “designs.com”. Whi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ch should you choose?
My rule of thumb for my clients is not to register “designs.com” if they cannot also register “design.com” The reason is that many times buyers may forget to type the “s” at the end of the name and your sale may go to someone else. There are those who will argue that this theory works in reverse, but why take chances? If you decide to register a name as “my…” or “the
My rule of thumb for my clients is not to register “designs.com” if they cannot also register “design.com” The reason is that many times buyers may forget to type the “s” at the end of the name and your sale may go to someone else. There are those who will argue that this theory works in reverse, but why take chances? If you decide to register a name as “my…” or “the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
” remember to market using your entire domain name.
Hyphens are another popular way to successfully register your name when the non-hyphenated version is no longer available. An advantage is being able to get the name that you want; however, it’s my opinion that the disadvantages far outweigh this.
Hyphens are easy to forget. Users are comfortable with typing phrases like “j
Hyphens are another popular way to successfully register your name when the non-hyphenated version is no longer available. An advantage is being able to get the name that you want; however, it’s my opinion that the disadvantages far outweigh this.
Hyphens are easy to forget. Users are comfortable with typing phrases like “j
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
arcandles.com” but may have trouble remembering to include a hyphen if you registered “jar-candles.com”. This may result in a sale for your competitor and translates to lost sales for you.
Hyphens are also an issue with verbal recommendations. Consider a verbal recommendation for a store named “anas-jar-candles.com.” This may translate at some point to: “Wow, I visited Ana’s Jar Candles
Hyphens are also an issue with verbal recommendations. Consider a verbal recommendation for a store named “anas-jar-candles.com.” This may translate at some point to: “Wow, I visited Ana’s Jar Candles
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
dot com today and saw some really neat stuff.” Later, you would probably type “anasjarcandles.com” into your browser hoping to visit. Ouch.
Prior to purchasing your domain name it’s important to carefully consider your business community, target market, and keywords. Just ten minutes spent jotting down ideas can mean the world of difference when it comes to success with your online business
Prior to purchasing your domain name it’s important to carefully consider your business community, target market, and keywords. Just ten minutes spent jotting down ideas can mean the world of difference when it comes to success with your online business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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