Advice You - Business

Graphic Design is a very challenging creative and artistic job. Graphic designer has to be able to solve

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the task given and comes up with the idea of visual communication which not only attractive but yet per

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uading the viewers/readers to grab the message behind it and arouse the emotion, logic and certain needs

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Generally, graphic designer use a lot of pictures, symbols, letters and any other graphic elements.

So

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

etimes, Graphic Designer is assigned to do the lay out or composition of many words or long sentences on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

many pages. In this case, letters or typography is no longer as an additional element but they are the m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in element of the graphic communication known as books, brochures or catalogue.

Either as an additional

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

or main element, typography has a very important role to determine the result of visual communication. M

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ny designers think that the most important in design is the thought or the idea and how it would be exec

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ted. They consider typography as an additional element.

The truth is that typography could be the main

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

dea of the graphic communication and could be the only effective visual communication. In some cases, we

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

found that the mistakes of the typography usage could ruins the whole design no matter how good the desi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n is. The result is that the viewers/readers couldn’t get the message that we try to deliver. Some desig

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ers, especially the beginners don’t have the sense of harmony (yet) which is one of the graphic design p

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

inciples. They were inclined to use fonts based on what they like, even more, they use them almost in sa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e size, without considering the harmony, balance and yet headlines, sub headlines and content.

Choosing

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the type of fonts has some consideration, which are:

- the style of design (classic, modern or futurist

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

c style)
- what design is about (the product)
- the size of the media
- how much informat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on to put on

Try not to use too much kind of font on 1 page, 2 different types of fonts is the best. Yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

can play around by make it bold, italic, use different size or different colors to make them looks vary

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - The Role of Typography

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