Advice You - Business

Recently I posted a question on yahoo answers to better understand what peoples attitudes are tow

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ards toilet advertising. The overall response was overwhelmingly positive, with one person boldly

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

stating that it is the only advertising that still has an impact on him.

A study conducted at R

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ice university has shown that the retention of the marketing message is 40% more effective than r

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tention for any other media.

Barbour and Monroe’s survey data concluded that:

• 84% recalled se

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eing specific advertisements in the restrooms.

• 92% were able to name specific advertisers with

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

out prompting.

• 88% recalled at least FOUR selling points in the ads surveyed.

• 98% reacted p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sitively or neutral to seeing ads in restroom facilities, as is now backed by my yahoo answers ex

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

periment.

These are all very impressive figures compared to any other media, and as the stud

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y via yahoo answers shows, the media isn’t viewed in a negative way by the general public, in fac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, most lauded toilet advertising as a welcome distraction.

It proves that it is the advert that

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

makes the campaign relevant, not the environment. Unilever’s Axe (known as Lynx in the UK) unders

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tood this brilliantly and used the toilet environment to its benefit. Look at some of their brill

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iant ideas tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n.html" target="_blank">here

Toilet advertising is a channel that is open to innovation: pla

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nners can choose from a plethora of formats: A3 panels, stickers, lenticular, bluetooth, wi-fi, t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

alking posters, etc. And the recently added option of direct response media pads has greatly adde

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to the effectiveness of direct response campaigns.

Here we have a media that is 100% lifestyle

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and gender targeted, offers a captive audience away from clutter producing advertising campaigns

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

with zero wastage, yet toilet posters are still not recognized as mainstream media.

Ridiculous..

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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