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AdWords Confessions is an ebook which describes strategies for writing ads. There are a number of similar books aout there and it is often har

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d to tell them apart. After reading AdWords Confessions, I can honestly tell you that I learned a number of things. But there was something to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

be desired about the book too. I will tell you the good, the bad, and the ugly about this book.

First a little about me, so that you know whe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re I am coming from: I have had a few successful campaigns though and I am making money. So before I bought this book I thought I knew what I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

as doing. My click-through-rates (CTR) were decent (1-2% on search) and my conversion rates were acceptable (generally 1% or more).

AdWords C

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nfessions showed me some tips and tricks that have doubled my CTRs on many campaigns -- including some that were profitable for me before I re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ad AdWords Confessions. Now that the CTR is increasing, my cost per click is going down and my sales are going up. This is a win-win.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

My favorite parts of the book were the content bidding strategies and the overview of site targeted campaigns
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
>. Both were real eye-openers for me and have proven to be very profitable.

On the downside, there is a lot of fluff in this
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
book. The first 28 pages of the book are for the true AdWords beginner (how to set up an account, how to log in, etc). That stuff wa
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
all a waste for me. I was also disappointed that there were a bunch of pages towards the back of the book that were dedicated to selling othe
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
products that you don't really need and to tell stories about these other products. For me at least, that was a waste.

While AdWords Confess
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
ions contains ad writing strategies, it does not give any guidance for product selection. In that sense, the product cannot be a stand alone r
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
source. One needs additional materials in addition to this book.

One other negative about AdWords Confessions: There are pages full of inform
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
tion that can be found for free elsewhere on the Internet. I suppose the upside here is that you can get all of this info in one place without
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
having to spend time searching for it.

I know that sounds like a lot of negatives: free content that you can get elsewhere and at least one-
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
hird of a 99 page book that you can pretty much ignore. But AdWords Confessions contains many worthwhile strategies. The unique content and nu
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
erous ideas found in this book will likely make you money if applied. I made back the purchase price (and more) of AdWords Confessions within
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
24 hours of reading the book. That is the kind of ROI I wish you could get with every book.

AdWords Confessions has a lot of great content. I
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
you want to improve your click through rates (CTR) and learn how to pay less for higher placement in Google AdWords, this is the book for you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Honest Opinion of AdWords Confessions

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