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Viral marketing is a self-replicating marketing system that is capable of producing unending results o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ver a protracted period of time. The great thing about viral marketing systems is how very convenien

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t, relatively cheap and effective they are.

Now, let's consider the use of eBooks as a viral market

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing system. I especially love them because of the flexibility they offer. They give you a chance to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rake in lots of back-end money, last longer and you can produce and activate their viral nature in m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

inutes.

First, create an eBook. A very good one containing quality Information - that's the one catch

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to the success. The information has to be top notch. It should be of high value.

If you have a pro

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

blem coming up with valuable stuff, hire someone to do it for you. You can easily find people to do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that at places like elance.com, freelancewriting.com etc

Another quick and easy way is to use private

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

label content (Plr) where you are given permission to rebrand an ebook entirely to the roots with y

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

our own signature.

Second, insert links to your website and to backend products in your eBook. If y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou don't have any, go to ClickBank and pick up a couple of products relevant to the theme of your eB

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ook and insert links to those affiliate products in the eBook.

Third, before you turn on the viral ca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

pacity of that eBook of yours, remember to double-check for obvious spelling and grammatical errors.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Lastly, as the owner of the eBook, you have the rights to give out certain rights to it. Be sure to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

make people know they can distribute your eBook over the Internet. You could even decide to give out

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

permission for others to sell the eBook for a profit as long as they keep it intact.

Now, you are

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ready. Distribute the eBook at ebook directories, give it out at forums, even buy ezine ads and give

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

it away for free.

Then sit back, relax and watch - before you know it, the eBook is spreading across

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the Internet like wild fire and the results are pouring in your way.

(c) Oluwafisayo Akinlolu, 2006.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In the recent past the hardest part of a job search was choosing from a large number of opportunities. Unfortunately those days are over and the job search is now a chore - unless you know these tips.

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