Advice You - Internet and Businesses Online

One of the most frequently asked questions I get about Internet marketing is whether or not someone should sell their product as a digital product or eboo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

k people can just download or be emailed -- or a physical product that has to be fulfilled and shipped out by regular postal mail.

Which one is better? W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ich one is more profitable? Which one makes for a better business?

My answer:

Mix it up.

For example, I’ve got several different products. Some are dig

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tal ebooks and audio files, some are physical. And I have this rule of thumb I've developed after a lot of trial and error where anything under $100 can

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e digital and anything over is physical.

For example, I have one product that was selling digital for $297. I got a lot of sales...but about a 50% (or mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e) refund rate!

Since turning it physical -- putting the main manual in a binder and putting all the audio on a series of physical CD's -- the refund rat

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

has practically vanished. On the other hand, I have found when I keep the digital products below $100 I have virtually no extra refunds.

Now, I can't g

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

uarantee this will be the same for everyone, but this has worked for me and is certainly worth testing if you are struggling with whether or not you want

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o go digital or physical.

If you would like to double or triple the profits your ebooks bring in then this article will show you how.

If your product is

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

an ebook, one of the best ways to add value to it is to simply supplement it with audio. It can be you reading your ebook into a recorder, and/or it can

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

be my personal favorite way which is to interview an expert and record them.

In my opinion, providing both written and audio material is the best of both

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

worlds. The two formats satisfy customers who like to read as well as people who find audio a more convenient way to absorb your message.

Now, while it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nly takes you a few hours to do all this, it lets you beef up the content of your ebook and charge a lot more money for it.

Why?

Because this audio is a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ded value for the customers who buys your book.

Instead of having to sit down and read and focus on it an ebook, or print it out, if they have it on audi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o and they can burn a CD, they can listen to it in their car, while doing housework or anywhere they can access a radio or walkman.

Whatever the case may

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be, you’re making it more convenient for your customers to listen to your ideas and that’s added value right there.

They don't have to "make time" for it

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

They can be driving to and from work or taking a shower and be learning a little bit about whatever your ebook is about.

Think of how much more your pro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

its would be if you tacked on just an extra 50% or 75% to the price of your product. Think about how beneficial it would be to not only get more money per

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sale, but more overall customers who are happy and ready to buy from you again.

Believe me, the small amount of time it takes to do this one simple thing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will be more than worth it in the end. I see it all the time not only with my own business, but my clients' businesses, too.

Copyright 2006 Michael Senof

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sometimes the most important business factors are overlooked when evaluating CRM solutions for your business. Too often we get so busy trying to make our business fit a product when we should make the product fit our business. When you know the objectives of your business and you follow them you will successfully choose the right CRM software.

Resell rights are the most versatile rights you can buy. Some of them piggyback on huge packages that are heaped together. They’re then sold for ridiculously low prices. Some people even sell them single for close to one thousand dollars.

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Advice You - How to Easily and Inexpensively Add More Value to Your Ebook

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