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The quickest way the write you own eBooks is by using the expert interview process. What I mean by

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

this is, approaching some experts in the field your writing the book on and asking them to agree

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

o do an interview.

If you approach these experts correctly, they will provide you with expert res

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ponses to all your questions. You will find these experts by checking search engines or related ni

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he forums.

The easiest way to contact these experts, is by email with a list of questions. Before

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you submit questions or contact your expert, do your research on him/her. You need to approach th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se experts correctly therefore you need to consider the following points.

Keep your questions sho

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rt and too the point: You will turn the person off if you are asking long winded questions, long q

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

estions lead to long answers and you don’t want your expert to spend too much time.

Give a good i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ntroduction of yourself at the start of the email. You will have a better chance of reply because

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

he respondent can evaluate you.

Take care of spelling and grammar: One spelling/grammar mistake c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

uld destroy your chances of getting the interview.

Have a deadline: You must have a deadline. Thi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s will help you plan your writing better and it will force your respondent to reply quicker.

Obje

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t of the interview: You must let the respondent know what the interview is for. For example is it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

for an ebook to resell or a free bonus to give away.

Appreciate the respondent: Let the expert kn

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

w that you are a fan of his/her business or website etc. This helps get a much more positive respo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nse.

Something in return: The responder has to get something in return. He/She is not going to gi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e time to do the interview for nothing. An example of an offer would usually consist of offering t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o share the profits of the ebook.

So believe me when I say this, if you approach these experts co

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rectly you could get a huge volume of feedback and enough material to combine a best selling ebooo

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.

Do you use your marketing to sell inside your organization? Few projects are on time and under budget? There is a huge difference between who has a plan and hits the ground running, but as important is making an impact or creating a burning desire to get it done. Who is best at creating a burning desire than your marketing department?

My individual experience during the group work of the Strategic Management project at Cardiff.

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