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Advice You - Goals and Objectives in Authoring an eBook
Goals begin behaviour, consequences maintain behaviour!
Introduction
It is ESSENTIAL to set goals, objectives, targets, expected outcomes… throughout the eBook authoring process. The positive consequences of completing tasks that accomplish the goals you have set is the motivation to keep moving forward. For ease of communication the term ‘goals’ shall be used to represent all of the synonyms associated with the word.
Big Picture Goals
You must have a general overall goal which is to write and publish your own eBook. This is the BIG PICTURE goal. You need to see yourself
Introduction
It is ESSENTIAL to set goals, objectives, targets, expected outcomes… throughout the eBook authoring process. The positive consequences of completing tasks that accomplish the goals you have set is the motivation to keep moving forward. For ease of communication the term ‘goals’ shall be used to represent all of the synonyms associated with the word.
Big Picture Goals
You must have a general overall goal which is to write and publish your own eBook. This is the BIG PICTURE goal. You need to see yourself
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
weeks or months from now as a published author collecting “passive income” for your efforts. Passive income is income generated forever after you have completed the initial eBook writing.
Updates are recommended but not essential. If you choose to provide your eBook for free you will still receive passive results through your ongoing contribution to someone’s successful use of your work. Better still, you could see yourself writing another eBook.
The big picture goals include some visualizations, some dream fulfillments, some major accomplishment you have always wanted to purs
Updates are recommended but not essential. If you choose to provide your eBook for free you will still receive passive results through your ongoing contribution to someone’s successful use of your work. Better still, you could see yourself writing another eBook.
The big picture goals include some visualizations, some dream fulfillments, some major accomplishment you have always wanted to purs
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ue, some lasting contribution to a body of knowledge.
Working Goals
Besides the big picture goals, you must establish goals for each of the steps in the eBook authoring process. These ‘working’ goals are your nitty-gritty, hard working daily motivators.
Without the big picture goal you won’t get started and without the working goals you won’t keep going.
“You dream won’t come true, it won’t happen to you - unless you have goals to motivate you to begin and continue.”
We all understand the importance of goals but we’re not as good at establish appropriate goals, deciding how
Working Goals
Besides the big picture goals, you must establish goals for each of the steps in the eBook authoring process. These ‘working’ goals are your nitty-gritty, hard working daily motivators.
Without the big picture goal you won’t get started and without the working goals you won’t keep going.
“You dream won’t come true, it won’t happen to you - unless you have goals to motivate you to begin and continue.”
We all understand the importance of goals but we’re not as good at establish appropriate goals, deciding how
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to reach them or taking the time to write them down. Even after goals are written, the most important step is often left out – HOW you are going to reach them!
Let’s look at a couple of examples.
Big Picture Goals
February 11, 2002
My goal is to write an eBook titled, Classroom Visits by School Administrators, for use by teachers and administrators in schools where teacher evaluations require classroom visits as part of the supervision and evaluation process. I shall complete the book by March 31, 2002 and be published by the end of May, 2002.
What does this big picture go
Let’s look at a couple of examples.
Big Picture Goals
February 11, 2002
My goal is to write an eBook titled, Classroom Visits by School Administrators, for use by teachers and administrators in schools where teacher evaluations require classroom visits as part of the supervision and evaluation process. I shall complete the book by March 31, 2002 and be published by the end of May, 2002.
What does this big picture go
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
al have going for it?
It has purpose. It talks about the reason for writing and the target audience.
It is specific. It includes a proposed title and suggests the content.
It is time oriented. It establishes time commitments and completion dates.
Sounds great so far but you should also:
• Write the goal down, preferably in a colourful and dramatic fashion, and post it in a prominent place where you must read it every day. [Bathroom mirrors?]
• Share the goal with as many people as possible but especially with those persons closest to you. This commits you to pursue your go
It has purpose. It talks about the reason for writing and the target audience.
It is specific. It includes a proposed title and suggests the content.
It is time oriented. It establishes time commitments and completion dates.
Sounds great so far but you should also:
• Write the goal down, preferably in a colourful and dramatic fashion, and post it in a prominent place where you must read it every day. [Bathroom mirrors?]
• Share the goal with as many people as possible but especially with those persons closest to you. This commits you to pursue your go
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
l.
• Enlist the support of 2 or 3 people who may not help you write but will encourage you to keep going during the rough times. This allows you to keeping progressing toward the goal. They act as a mirror of your commitment. They keep you on track.
What next?
Big Picture Goal: to write an eBook entitled, Classroom Visits by School Administrators
Start: Feb. 11,2002 Finish: May 31,2002
Now you must break that goal down into several sub-goals that are very general in nature but more specific than the overall big picture goal.
This step in goal setting involves breaking d
• Enlist the support of 2 or 3 people who may not help you write but will encourage you to keep going during the rough times. This allows you to keeping progressing toward the goal. They act as a mirror of your commitment. They keep you on track.
What next?
Big Picture Goal: to write an eBook entitled, Classroom Visits by School Administrators
Start: Feb. 11,2002 Finish: May 31,2002
Now you must break that goal down into several sub-goals that are very general in nature but more specific than the overall big picture goal.
This step in goal setting involves breaking d
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
own your big picture goal into smaller and more manageable goals; establishing a target date for completion of the goal; listing the means to accomplish the goal (your to do list); and recording the actual date when the objective was reached.
Goal
Targeted Finish Date
Actual Finish Date
Means to Accomplish the Goal
To prepare myself to write an eBook
Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com
Feb. 18 contact 2 colleagues or friends to act as mentors
Feb. 21 write my big picture goals and share them with my mentors and others
Feb. 13 set aside on m
Goal
Targeted Finish Date
Actual Finish Date
Means to Accomplish the Goal
To prepare myself to write an eBook
Feb. 20 take the eBook Teleseminar from AwakenTheAuthorWithin.com
Feb. 18 contact 2 colleagues or friends to act as mentors
Feb. 21 write my big picture goals and share them with my mentors and others
Feb. 13 set aside on m
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
y calendar a minimum of 6 hours per week to author the book
Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.
What does this format of goal writing have going for it?
1. The big picture (overall) objective is clearly articulated in very specific language.
2. A specific time/date is declared for the completion of each task. THIS IS A MUST!
3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.
4. The working goals are also specific and dated.
5. The most important aspect of goal setting and wr
Feb. 10 talk to my significant other about what I intend to do and why. Ask for help.
What does this format of goal writing have going for it?
1. The big picture (overall) objective is clearly articulated in very specific language.
2. A specific time/date is declared for the completion of each task. THIS IS A MUST!
3. The big picture goal is broken down into WORKING GOALS each one with a targeted completion date.
4. The working goals are also specific and dated.
5. The most important aspect of goal setting and wr
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
iting is the use of ACTION VERBS to begin each of the means to accomplish the goals. Words such as take, contact, write, gather, set aside, talk…are CRUCIAL to success.
6. The goals use present tense verbs. There is “immediacy” about them!
These goals are your action plan. Always record the ‘means to accomplish’ goals beginning with action verbs. The more action the better! Include completion deadlines! Remember: “There is doing and not doing. There is no such thing as trying!” You can’t try to write a book. You have to do something before it really happens.
Working Go
6. The goals use present tense verbs. There is “immediacy” about them!
These goals are your action plan. Always record the ‘means to accomplish’ goals beginning with action verbs. The more action the better! Include completion deadlines! Remember: “There is doing and not doing. There is no such thing as trying!” You can’t try to write a book. You have to do something before it really happens.
Working Go
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
als
Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.
Assume you have started the eBook Authoring Teleseminar Series from AwakenTheAuthorWithin.com and you have received the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring by Glenn Dietzel and Paul Jackson.
This is your first significant step in the authoring process. You have already begun moving toward your previous big picture goals – you are reading the book and taking the teleseminar series. Using the eBook –
Let’s take a closer look at working goals. These are the day to day goals leading you to completion of the bigger goal of writing an eBook.
Assume you have started the eBook Authoring Teleseminar Series from AwakenTheAuthorWithin.com and you have received the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring by Glenn Dietzel and Paul Jackson.
This is your first significant step in the authoring process. You have already begun moving toward your previous big picture goals – you are reading the book and taking the teleseminar series. Using the eBook –
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
Definitive Guide - as an example of a specific goal leading to completion of your eBook here is what your working goals many look like.
Goal: Read the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring
The format presented here is only one way this can be done. Do what is most appropriate for you.
Working goals require:
targeted completion date
means to accomplish the goal
actual finish date
Note: For each of these sub-goals you would establish a targeted completion date and record your actual completion date. Notice how the sub-goals are numbered a
Goal: Read the eBook, Awaken The Author Within – A Definitive Guide to eBook Authoring
The format presented here is only one way this can be done. Do what is most appropriate for you.
Working goals require:
targeted completion date
means to accomplish the goal
actual finish date
Note: For each of these sub-goals you would establish a targeted completion date and record your actual completion date. Notice how the sub-goals are numbered a
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
s they are actually working goals and means to accomplish the goal at the same time. A numbering system keeps you on track and allows for checking off completed tasks as well.
1. Start working with the material in the eBook – A Definitive Guide.
1.1 read the information in the preliminary notes and the eBook
1.2 download and/or print the related information from web site
1.3 re-read information and make brief notes or highlight it
2. Do the work suggested during the Teleseminar Series
2.1 become familiar with the Discussion Board on web site
2.2 post a welcome message and
1. Start working with the material in the eBook – A Definitive Guide.
1.1 read the information in the preliminary notes and the eBook
1.2 download and/or print the related information from web site
1.3 re-read information and make brief notes or highlight it
2. Do the work suggested during the Teleseminar Series
2.1 become familiar with the Discussion Board on web site
2.2 post a welcome message and
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
/or questions, comments
2.3 read or re-read two books in Part D of preliminary notes
2.4 visit web sites suggested in notes
2.5 choose and contact my team members
2.6 choose a topic and/or title of my eBook
2.7 gather together any materials readily available to begin writing
2.8 arrange to have someone type my eBook (if necessary)
2.9 begin search and recording of applicable web sites
2.10 record dates on calendar of all 5 eBook Teleseminar sessons
What do these written goals and means to accomplish them have to teach us?
The goals are:
Written in specific detail
Use
2.3 read or re-read two books in Part D of preliminary notes
2.4 visit web sites suggested in notes
2.5 choose and contact my team members
2.6 choose a topic and/or title of my eBook
2.7 gather together any materials readily available to begin writing
2.8 arrange to have someone type my eBook (if necessary)
2.9 begin search and recording of applicable web sites
2.10 record dates on calendar of all 5 eBook Teleseminar sessons
What do these written goals and means to accomplish them have to teach us?
The goals are:
Written in specific detail
Use
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
action verbs
Are positively worded
Have targeted completion dates
Are specific to the bigger objective of dealing with the authoring eBook
In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.
BIG PICTURE
The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the
Are positively worded
Have targeted completion dates
Are specific to the bigger objective of dealing with the authoring eBook
In reality, goals are always broken down into smaller goals and smaller goals again which become the action plan for reaching your big picture goal. They can be added to, revised, have the completion dates altered… so you successfully complete your dream.
BIG PICTURE
The overall goal of writing an eBook To STEPS These are also goals but steps/stages/processes/… along the way To WORKING GOALS Goals specific to each of the
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
steps or stages
To
ACTION STATEMENTS
These are the means to accomplish the goals.
10 Steps to eBook Authoring
The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.
For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been provided to get you started with some action ideas of how to accomplish the goal of completing the Step.
Step RaW Stems - Reflective and Writing St
10 Steps to eBook Authoring
The 10 Steps as outlined here are representative of 10 steps/goals to reach the big picture goal of authoring and publishing an eBook. Each of these 10 steps is further broken down into working goals and then into action statements.
For each of the 10 Steps to eBook Authoring, a reflection and writing stem has been provided to get you started with some action ideas of how to accomplish the goal of completing the Step.
Step RaW Stems - Reflective and Writing St
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ms
I Idea
* I’ve always dreamed about writing a book about _____
* My experience says an eBook about _____ is needed.
* If I wrote an eBook about ____, ____ would be interested in it.
II Reflection
* My primary motivation for authoring an eBook is _____
* Additional benefits to writing it will be _____
* I have a head start on the process because _____
III Commitment
* I will discuss the eBook concept with _____
* I will seek out additional information about eBooks from _____
* I will sign up for an eBook authoring course from _____
IV Big Picture
* In gene
I Idea
* I’ve always dreamed about writing a book about _____
* My experience says an eBook about _____ is needed.
* If I wrote an eBook about ____, ____ would be interested in it.
II Reflection
* My primary motivation for authoring an eBook is _____
* Additional benefits to writing it will be _____
* I have a head start on the process because _____
III Commitment
* I will discuss the eBook concept with _____
* I will seek out additional information about eBooks from _____
* I will sign up for an eBook authoring course from _____
IV Big Picture
* In gene
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ral terms my eBook will be about _____
* Some of the topics covered in my eBook will be _____
* The objectives of the eBook will be to _____
V Chunking
* The general topic will have sub-topics such as _____
* The format(s) I choose to use will include _____
* In terms of portability, interactivity, and versatility I will _____
VI Writing
* The choice of word processor, font, graphics, … will be _____
* My style of writing shall be _____
* In this part of the process, I shall seek help from _____
VII Editing
* After writing with flow and little editing I will be
* Some of the topics covered in my eBook will be _____
* The objectives of the eBook will be to _____
V Chunking
* The general topic will have sub-topics such as _____
* The format(s) I choose to use will include _____
* In terms of portability, interactivity, and versatility I will _____
VI Writing
* The choice of word processor, font, graphics, … will be _____
* My style of writing shall be _____
* In this part of the process, I shall seek help from _____
VII Editing
* After writing with flow and little editing I will be
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ready to _____
* I will use automatic spell and grammar checking as well as ____
* Since this is a time-consuming and crucial step I shall _____
VIII Publishing
* Among the choices I have for publishing I choose __ because __
* They eye appeal of my eBook is ensured by _____
* The publishing process is _____
IX Marketing
* I shall choose _____ for marketing my eBook because ____
* In addition to the primary marketer I shall ____ to sell my book.
* To track my eBook on the market I shall _____
X Celebrating
* After completion of the eBook I plan to _____
* I s
* I will use automatic spell and grammar checking as well as ____
* Since this is a time-consuming and crucial step I shall _____
VIII Publishing
* Among the choices I have for publishing I choose __ because __
* They eye appeal of my eBook is ensured by _____
* The publishing process is _____
IX Marketing
* I shall choose _____ for marketing my eBook because ____
* In addition to the primary marketer I shall ____ to sell my book.
* To track my eBook on the market I shall _____
X Celebrating
* After completion of the eBook I plan to _____
* I s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
hall send thank-you notes and copies of my eBook to _____
* Upon reflection of the eBook authoring process I intend _____
Review your goals on a regular basis
WHY?
A progress report toward your dream
Keeps you motivated and working
Justifies the process of goal setting
Keeps you on track with your time lines
Gives you cause to celebrate
WHEN?
At regular intervals during the process [weekly, bi-weekly, monthly]
At the end of each step along the way
When you need a “boost” by seeing what you’ve already accomplished
When you take the time to reflect on past accomplishm
* Upon reflection of the eBook authoring process I intend _____
Review your goals on a regular basis
WHY?
A progress report toward your dream
Keeps you motivated and working
Justifies the process of goal setting
Keeps you on track with your time lines
Gives you cause to celebrate
WHEN?
At regular intervals during the process [weekly, bi-weekly, monthly]
At the end of each step along the way
When you need a “boost” by seeing what you’ve already accomplished
When you take the time to reflect on past accomplishm
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ents
When you re-write or add goals.
HOW?
Set aside a specific time to review goals
[Sunday morning before the Sunday paper]
Write a journal note about your progress
Tell someone about what you are doing.
Then celebrate again! You can never get enough celebrating.
Establishing a method of recording your goals along with dates and means to accomplish them will ensure that you reach them. There is much that has been written about goals and goal setting. In eBook authoring, establish how you want to proceed toward your Big Picture goal of writing a book.
© 2005 Paul Jackso
When you re-write or add goals.
HOW?
Set aside a specific time to review goals
[Sunday morning before the Sunday paper]
Write a journal note about your progress
Tell someone about what you are doing.
Then celebrate again! You can never get enough celebrating.
Establishing a method of recording your goals along with dates and means to accomplish them will ensure that you reach them. There is much that has been written about goals and goal setting. In eBook authoring, establish how you want to proceed toward your Big Picture goal of writing a book.
© 2005 Paul Jackso
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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