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Print advertising is a rewarding and profitable method of marketing. For decades print advertising has been

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the foundation of countless successful campaigns designed to increase brand awareness, lend credibility, and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of course, drive sales. But the ultimate success of a print advertisement depends largely on the work that t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ke place prior to printing and distribution. Here are some tips that will increase the success of your first

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

print advertisement.

7 Helpful Tips

•Get to know your printer. Establish

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a relationship with your printing company by developing a business relationship with a contact at the printe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. Be sure to forward your artwork to this person for review prior to printing. Keep an open ear for suggesti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ns and feedback by the experienced printing professional.

•Request samples of print advertisements

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rom your industry. Most printers will gladly send you samples of their past print jobs in your indu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

try – just ask!

•Hire a professional designer/writer. If you’re going to spend the money o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a print advertising campaign – do it right. Hire professionals to design your ad.

•Plan ahead.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
rong> Before you print or distribute make sure you have concise deadlines for each facet of the ad campaign.
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
Make sure you know where your printed marketing pieces are…and make sure you are ready to track results.

•<
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

trong>Track results. Include a coupon, specific phone number, or web link on your print piece so th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t you can track the success and ROI from your ad campaign.

•Don’t be afraid to ask your customer ho

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they found you. Most customers will gladly say where they saw your ad – if they do, reward them wi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h a small discount!

•Prepare for the long-term. Print ads can and will generate immediate

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

esults, but so will familiarity with your brand and company. Print advertising works better the more you do

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t. People will gain trust in your company when they see your ads over extended periods of time. Plan to adve

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tise consistently for a minimum of three blasts. (A “blast” is one round of “sending out flyers” for example

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Learn how to start and succeed with a home based business. There is no easy and rapid solution to the challenges of the MLM and network marketing industry.Five year veteran of the network marketing industry shares his thoughts, tips, information and resources.

Chinese calligraphy is one of the oldest art forms that still practiced to this day. Although it still serves its more practical application—written communication—calligraphy is appreciated by the rest of the world as something more like abstract art, conveying more than just arbitrary words but expressions of creativity and of the human spirit. Picasso and Matisse openly acknowledged the influence of Chinese calligraphy in their works.

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Advice You - 7 Helpful Tips For Print Advertising

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