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The Indian apparel marketplace for t-shirts is huge (valued at INR 12500 Million as per IMAGES-KSA Technopak survey for the year 2001-02, probably close to INR 20000 Million today!) and has been so far dominated by ready-mades.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

This means that, although a customer has a huge variety of t-shirts to choose from, she still could not get that particular design she wanted or that particular slogan she wanted if it was not in stock. This provides an opport

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nity for offering made-to-order products to individual customers based on their own designs, delivered quickly and with no minimum order quantity restrictions!

The concept of Customized T-shirts

A blank t-shirt wit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a specific, customer provided artwork or photo printed on it is generally referred to as a Customized T-shirt. The blank t-shirt can be chosen by the customer as per color, type, other requirements and quality considerations a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d the printing process can vary depending on the numbers required. The popular printing processes include screen printing for large batch sizes and heat transfer or direct to garment printing for smaller batch sizes. While the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oncept of customized printing on t-shirts for individuals is not new even in India, it has been largely restricted to a few small players doing this in malls and some photography shops having a few standard templates to plug in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

photos. For large corporate buyers with large order sizes, there are plenty of options but individuals looking at 1 or 2 T-shirts to express their passions have not had much to choose from. An easily accessible place, physical

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

r online, where individual customers can try out their own designs (not just photos) and see what it looks like before deciding to buy it will be of immense help and this is where a site with an easy to use design creation appl

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cation will have a role to play.

Creating a customized T-shirt

The design (also called artwork) is the heart of any customized t-shirt. While blank t-shirts are pretty standard, the quality and creativity of the ar

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

work sets apart great t-shirts from ordinary ones. Depending on skill levels, an individual can design the artwork using software like Adobe Photoshop and then provide this to the manufacturer who will reproduce this on a t-shi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t. Alternatively, for ease of use, there are design interfaces offered by some websites that can be used to arrange, resize, edit or reshape different images on a t-shirt. Whatever the method used to make the artwork, the follo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing basic guidelines will ensure that it looks good when printed on a t-shirt:

* Texts such as slogans, names etc can be typed in one or many lines but ensure that the text is not too crowded. The size of the letters shoul

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be a minimum of 1 inch to ensure good readability on a t-shirt.

* Ideal text length should not be more than 4 words of average length in a line and not more than 4 lines in the 10 inch by 10 inch print area. This wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l ensure a text size of about 1.5 inches which is comfortable for reading from a few feet distance.

* Ensure that the quality of the artwork is excellent (300 dpi) as this will ensure high quality reproduction. Define

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a print area of reasonable size; a t-shirt covered entirely in prints may not be ideal. Optimum print area would be about 10 inch by 10 inch maximum on the body of the t-shirt.

* High quality (300 DPI) photos, caricat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

res, cartoons, etc are great for printing. Lower DPIs can be used but the quality will be compromised a little bit.

Other customizable products

Apart from T-shirts, products like Ceramic coffee mugs and beer m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

gs, Mouse pads, Ceramic wall tiles and Coasters can be customized with whatever artwork an individual wants. The print area available for printing will vary based on the product that is used but in general, good quality printin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can be carried out if the artwork is of good quality.

Conclusion

Evolving consumer preference and high level of competition is driving the world of manufacturing towards mass customization. T-shirts are no differe

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t and by their very nature, lend themselves to being a preferred means of expression for the passionate individual. As the customization process is made user-friendly and the cost made economical, customized t-shirt and other a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cessories market is expected to grow rapidly. While the online market place in India is presently small, the entry of many new players providing quality products is expected to contribute to explosive growth in the coming years

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you think about contests or other various events when human skill or genius is being acknowledge, there are always various types of award plaques that are being handed out to either the contest winners or just to the persons who are being honored at a certain event.

Baby Boomers developed in careers where if they didn't work harder or smarter than the next person, they could easily be replaced, or eliminated altogether. Therefore, they worked with their noses to the grindstone and strug-gled to pull themselves up the next rung of the proverbial ladder. Millennials are not as interested in putting extra time and effort in to achieve promotions like Boomers are. They enjoy the flexibility of a corporate lattice, not ladder. They want to move up, down, or laterally when it suits their life.

Being able to easily integrate a blog is a major reason why it is important to have a quality website, customized to fit your needs.

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