Advice You - Internet and Businesses Online

Always looking for a new potential marketing forum, Google is thinking outside of the box again. It recently

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

filed a patent application for digital billboards.

This past December, Google really showed how far it is en

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

visioning the digital advertising world going. It filed a patent application with the US Patent and Trademark

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Office seeking to create an entirely new marketing forum. The patent is for technology and a business model

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

for placing digital advertising on billboards and kiosks. The apparent idea is you would be able to buy adver

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tising space through Google Adwords or a new Google service and blast your advertisement out to malls and oth

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er retail locations.

The patent process is a long one, so nobody knows if Google will be successful with its

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

application. The very nature of the application, however, should give one pause. If Google is successful, it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will give online advertisers an entirely new platform to consider. Ah, but there is a more important thing to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

consider.

Let’s assume Google is successful and obtains the patent. It would be a monstrous victory with al

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l kinds of implications. Google would essentially control the advertising on kiosks and retail outlets across

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the United States. In bottom line terms, it would be a huge revenue producer. How many advertisers would pay

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to be blasted all over a mall during Christmas? The malls are so packed, people can barely move.

A secondar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y factor to consider is the direction Google is going. Brick and mortar marketing has often been a separate g

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nre when compared to online marketing. Everyone and their brother have forecasted a future where these two pl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

atforms merge. Google’s proposed patent, however, seems to be the first legitimate global step in this approa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ch.

At the end of the day, the question of whether Google succeeds with this patent is almost irrelevant. Wh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

at is clear is the company is far and above any other online company in thinking of ways to expand its reach.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Would anyone really expect Yahoo or MSN to come up with this idea and follow it through? Not likely. With su

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ch an out of the box way of thinking, Google stands to dominate online marketing now and long into the future

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Before starting your small health food business in Chicago, let us understand some facts about Chicago. Located on the Chicago River and Lake Michigan, Chicago has a population of approximately three million. This city is known for its excellent port facilities. It was at the University of Chicago in the year 1942 scientists were able to perform the first ever-nuclear chain reaction.

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