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With customer attention span becoming shorter and shorter, ecommerce businesses and small online entrepreneurs alike are looking for creative and innovative ways t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o capture their audience more than ever. Several businesses are starting to turn to multimedia audio and video marketing for several reasons.

I realized the power

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of multimedia marketing several years ago while producing marketing videos for different cruising companies that still hold true today more than ever.

Customers l

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ike to be entertained. Finding a way to entertain customers while subliminally slipping in the benefits is a great way for people to feel like they are not being s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ld to. Who likes to be sold to anyways? It brings back the psychological triggers of the in-person sales pitch where people feel pressured. If a customer turns on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the television or watches a website video with a sales pitch through some form of direct response marketing, they don't feel as threatened compared to an "in-perso

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

" sales pitch.

I remember one time I did a sales video for a company that was sent out to a group of database clients. Those same clients also received a flyer. W

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hen the people who responded asked what method they learned about the offer through, only a small percentage said they read the flyer. Everyone else watched or lis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ened to the video. Although the flyer was only a blurb, the video was about seven minutes, but could easily be listened to while they were busy and multitasking. F

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rom that campaign and several others, we were fortunate to be able to test and track our results from the media that was sent out and how it was delivered in direc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

comparison to the response. The results were always that the promotional videos received the best response and call to action.

In multimedia marketing, there are

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

several resources that maintain customer attention on websites when used properly. Streaming audio, flash video, professional slideshow presentations and commerci

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

l video production do the trick. After doing different tests on the web, we've found out that the "mix and match" works the best. A "mix and match" is using a comb

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ination of real video, possible animations andgraphic text instead of having only one still imagery, video or graphics.

The reason we have found this works best i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

because it hits the triggers of customers on different levels that they can connect with. When using video in multimedia marketing, customers relate that directly

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to the realism of it. When using streaming audio, customers are able to connect the voice and soundtrack to everything else that is on the website simultaneously,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

allowing the online experience to be more personalized. When using motion still images, this puts customer at ease while they connect the images and soundtrack to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

their own world of endless possibilities. A picture is "worth a thousand words" when adding the proper music and visual cues that hits the emotional subliminal buy

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng triggers.

When using any or all of these resources, pacing is the key. Pacing is the speed and momentum at which the presentation is being delivered. Just like

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a headline that grabs customer attention, a multimedia marketing solution is an extended headline with benefits, features and a call to action about your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Reverse engineering to identify redundancy roots, redundancy due to resistance to change, tool of redundancy analysis and, the mindset of the redundancy analyst are the four ways to understand Six Sigma redundancy analysis. Read more to find out.

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