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Advice You - Ecommerce Website Owners : Are You Leaving Money on the Counter?
Own an ecommerce website? Do you have a mailing list?
If not, you’re potentially leaving a lot of money on the counter.
Keeping in touch with your past customers and visitors, is one of the
If not, you’re potentially leaving a lot of money on the counter.
Keeping in touch with your past customers and visitors, is one of the
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
easiest and cost effective methods of increasing your website sales. You simply must have a mechanism to collect the email addresses of both buyers and browsers alike.
Collecting buyers ema
Collecting buyers ema
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
il addresses is a ”no brainer” – after all you need to send them confirmation details, receipts etc. Just make sure you ask their permission to keep them up to date on future special offers.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
Collecting visitor details is a bit trickier, and you must offer some kind of incentive in return for them handing over their valuable email address. Here are several ways:
· A discount
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
voucher off their first order
The amount you are prepared to offer will depend on the profit margin in your business, and the drawback is you may only get the email addresses of people w
The amount you are prepared to offer will depend on the profit margin in your business, and the drawback is you may only get the email addresses of people w
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ho were going to purchase anyway.
· A competition to win one of your products
Do make sure you are honest and pick a winner – put past winner details on your site to emphasise this
· A competition to win one of your products
Do make sure you are honest and pick a winner – put past winner details on your site to emphasise this
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
· An insiders buyers guide
If you offer technical products that can be tricky to understand – such as electronics, audio-visual etc, then write a short guide
· Special reports or
If you offer technical products that can be tricky to understand – such as electronics, audio-visual etc, then write a short guide
· Special reports or
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ips guides
If you sell golf equipment, search for articles on golf tips online, obtain the authors permission and compile them into a PDF report.
Managing your list
Depending on
If you sell golf equipment, search for articles on golf tips online, obtain the authors permission and compile them into a PDF report.
Managing your list
Depending on
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
what ecommerce system your website is based on, you may already have the ability to manage email lists. If not, use a list management service such as Aweber (www.aweber.com), which allows yo
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
u to set up autoresponder sequences, multiple lists and send HTML emails.
Which brings me nicely to the next *must* . . . send HTML emails!
HTML emails are the ones full of images and graph
Which brings me nicely to the next *must* . . . send HTML emails!
HTML emails are the ones full of images and graph
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cs, rather like webpages as opposed to plain text emails.
Why? They are far more eyecatching, which is essential given the increasing amounts of email we get every day. You stand a better ch
Why? They are far more eyecatching, which is essential given the increasing amounts of email we get every day. You stand a better ch
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ance if you include images of your products – after all a picture is worth a thousand words, right?
(the only exception to this is people selling non tangible products or services - for exa
(the only exception to this is people selling non tangible products or services - for exa
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
mple, information products usually work better in text emails.)
What should you communicate in your emails?
· Special offers
Any products that you have put on special offer,
What should you communicate in your emails?
· Special offers
Any products that you have put on special offer,
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
sale items, end of line stock etc. Adding a message of limited availability or ends by a certain date will help increase response.
· Seasonal offers
Garden furniture and barbecues in
· Seasonal offers
Garden furniture and barbecues in
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
Spring, for example.
· Offers tied to special events
Before the recent FIFA World Cup, I was inundated with special offers on all kinds of TV’s for watching it on. If you can tie
· Offers tied to special events
Before the recent FIFA World Cup, I was inundated with special offers on all kinds of TV’s for watching it on. If you can tie
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
your products to a popular event in some way, so much the better.
· New product reviews
Reviews of the latest product offerings to hit your marketplace, will interest your customers.
· New product reviews
Reviews of the latest product offerings to hit your marketplace, will interest your customers.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
· Technical “how to’s”
If you sell any kind of technical product, your customers will appreciate the occasional how to guide. How to get the best out of your equipment, top tips, et
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
.
Frequency of emails
I wouldn’t advise emailing your customers any more than once a week, and leave it more than a month between communications and they are likely to be forgetting
Frequency of emails
I wouldn’t advise emailing your customers any more than once a week, and leave it more than a month between communications and they are likely to be forgetting
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
about you.
There we have it. Loads of ideas on how to keep in touch with your customers, and make sure you stay at the forefront of their minds. The cost is virtually zero, and the potentia
There we have it. Loads of ideas on how to keep in touch with your customers, and make sure you stay at the forefront of their minds. The cost is virtually zero, and the potentia
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
l returns are massive.
What’s the cost if you don’t? Well, undoubtedly one of your competitors will make the effort – and end up seducing your customers away from you . . possibly for good
What’s the cost if you don’t? Well, undoubtedly one of your competitors will make the effort – and end up seducing your customers away from you . . possibly for good
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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