Advice You - Internet and Businesses Online

Much of my consulting work comprises writing ‘Outside Opinion’ reports on the sites of large companies and organizations.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Sometimes I review just a few pages, sometimes fifty or more.

I’m just finishing one up now and have recognized a threa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that is common to many of reports.

Here is what I have noticed: On many sites we are too slow to ‘get to the meat’. To

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o much rambling and introduction on each page.

One of the things I do in each report is create some ‘copywriter layouts

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of key site pages. I do my critique, and then provide some sample page designs to give the client an idea of how I see ea

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ch page; the key messages, the key actions etc.

But here’s the thing: I create just the first screen, not the whole pag

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

.

And within that first screen I make sure that everything that NEEDS to be said is said. I make sure the key messages

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

are prominent. And I include one or more directions or calls-to-action.

How do I manage to get all the important points

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

within one screen? I focus on what the visitor is expecting and hoping to find on the page. For that first screen I spend

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a lot of time trying to anticipate the frame of mind of the visitor. I know they are coming to the page with some task in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ind. They are looking for something, some kind of answer. I either provide the answer as high up on the page as possible,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r give clear choices and direction to help them click through to where they’ll find what they want.

When you look at it

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that way, one screen isn’t such a small space. It becomes small only when too much attention is given to promoting, expla

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ning and applauding the company or organization. It becomes crowded when too many stakeholders are fighting for space.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

And yes, I provide links starting with active verbs and get them into that first screen as well.

If someone finds what

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they want right there, I want to allow them to click through without having to scroll and search.

If someone is still o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ne or two levels away from finding what they need, I want to get them on their way as quickly as possible.

When you kee

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the visitor at the front of your mind...when you recognize and understand what they are looking for...you’ll serve them b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

est by getting to the ‘meat’ as quickly as possible and providing them with the links they need.

--

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Find out more about my Outside Opinion service here

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Writing Web Pages: Get To 'The Meat' Faster

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