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What is email marketing? Email marketing is the process of marketing

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

via email (as opposed to direct mail or billboard marketing).

So when

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you are getting started in email marketing, what do you need to do?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

There are 3 real things that are important with email marketing:

1)

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

You have to have a series of emails

2) You have to have a niche and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a purpose

3) You have to have a product to promote.

You have to hav

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e all three of these things to have a viable email marketing campaign.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I am going to start with #2 here:

You have to have a niche and a pu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rpose. A niche is a small area online in which you can market to a se

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t of likeminded consumers. For example, weight loss is a niche. Emai

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l marketing is a niche. Woodworking is a niche.

What is your purpose

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

? Do you want to educate people? Do you want to sell to people? Why

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

are you online?

Next, #3: You have to have a product to promote. Y

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ou need to find a product that will meet the needs of your niche email

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

readers.

Now, for #1: You have to write a series of emails. This m

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ay be the hardest part for you – but just write a full series – maybe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

20 emails – in one sitting. This allows you to test 20 emails at one

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

time in your autoresponder, instead of testing one at a time.

These a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re the first 3 steps of email marketing. It might seem daunting at fir

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

st – but just jump in there and learn these steps, master these steps.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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