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It is so easy to come off as blunt, terse or demanding if you do not take

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the extra little effort to make sure you are perceived as cordial. Especi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ally when it comes your day-to-day business activities, it is so very impo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tant to ensure that you present yourself as courteous and professional in

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your e-mail communications. If you are having a bad day -- make sure you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ut on your smiley face when you are e-mailing otherwise your tone may refl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ect your mood.

A simple greeting at the beginning of every e-mail will he

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lp you to accomplish this. Just add a Hello, (name) or Hi, (name) and you

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e-mail will be taken in a completely different light. If you think about

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it, you don't just pick up the phone and start talking without doing the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ame.

When you start an e-mail with a question or demand, without that gre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eting softening or framing your request, your e-mail can be perceived as b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ossy or demanding. Have a comment that states a point of view or opinion

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd without that oh-so-important greeting; you can come off as terse.

Ever

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y e-mail you send, whether it be personal or professional, should always b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gin with a proper greeting fitting of the tone you want to relay and forma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lity that is required. By not making this extra effort, the negative impa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ct of your requests or comments could cause those you communicate with to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ringe when they see your name in their inbox.

And wouldn't that be a sham

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e when you can avoid such a reaction by just including a pleasant greeting

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Public relations and business ethics go hand-in-hand because doing the right thing is always good for business.

Something is roaring into the business community’s depot that has been building momentum for years. I call it the Gray Train. On December 31, 2004, the last Baby Boomer turned 40, pushing that train to full throttle. Marketers are missing the obvious and not-so obvious opportunities to grow their businesses with this appealing audience.

One of the secrets regarding how to make money selling on eBay is to continually sell off existing inventory. It is to never allow old, antiquated inventory to sit around and collect dust. But what happens when there is excess inventory to deal with? What is a seller to do?

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Advice You - Are You Perceived as Terse in Your E-mails?

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