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E-mail marketing is one of the most effective advertising tools businessmen can use.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

It is characterized by its being cost effective and easily managed. However, with i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ts simplicity comes also the challenge. With e-mail marketing being the most and wid

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly used marketing instrument, being unique and above the rest is where the challenge

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lies. Battling this challenge requires the employment of few tips and techniques on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ow you can advance your e-mail marketing material. A few tips to share are enlisted

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

below:

 Go direct in what you are marketing. Being straightforward is a qua

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ity that e-mail marketing material must have especially with its headline or subject

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

line. Since the subject line is the initial thing that viewers read, putting fancy w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rds on it can most likely shy away your readers. In short, do not be overly doing yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ur headline. Make it direct and firm in wordings.

 A lot of e-mail marketin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g materials are including client’s words as testimonials; indeed a good practice and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n effective one. However, when you are putting a testimonial on your marketing mater

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ial, embed only those that are credibly believable. Customers have a way of knowing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hich personal testaments are fallacious and which are real and factual. So, a word o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f caution in putting testimonials – Be choosy!

 Make your e-mail marketing m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

terial an eye opener for your customers. By giving your prospective clients the info

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rmation that can make them realize on one thing is one of the most effective marketin

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

content. People are tired of reading all the same outdated information on the Inter

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

net. Give them fresh ideas and make them realize that it is essential to believe you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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