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  • Advice You - Bosses - 10 Tips for Better E-mails

    What does your e-mail say about you as a manager?

    A lot, says David A. Owens, clinical professor of management at Vanderbilt University's Owen School of Management. It provides a window into your workplace status, work habits, stress lev
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    els, even your personality, he says.

    Owens is an organisational behaviour guru who can analyse an anonymous piece of e-mail and tell you the sender's likely corporate rank and seniority level.

    "Higher status" managerial e-mails have a l
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    evel of formality, tone and lack of detail that is less apparent at mid-management levels and below, he says. Cheesy quotes, smiley faces and joke mails are more prevalent at lower management levels, where correspondence is more task-base
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    d and e-mailers allow themselves to let off steam.

    E-mail is an extremely valuable communication channel for today's managers, but it can be abused if used carelessly or too much, Owens says. Here are 10 basic tips for better e-mail use
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    and management.

    1. Use e-mail as one channel of communication, but not your only one. It's fast and easy. It can document discussions. It enables high-impact messages to be sent around the world with the click of a mouse
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    But it also misleads bosses into thinking they can manage large groups of people through regular group e-mails, Owens says. Use e-mail wisely, but don't manage your company through it. You won't reach everybody you need to reach and your
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    presence won't be felt.

    2. Keep it short and sweet and don't allow e-mail threads longer than a football field. Know that e-mails longer than one screen-full often aren't read right away; they get shoved to the end of t
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    he day or the next morning. Know also when it's time to put down the mouse and go talk to someone, or pick up the phone. There comes a point when further e-mailing eats up time unnecessarily.

    3. Decode your messages as much as po
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ssible. Say what you really want to have happen. Start with the subject line: Make it clear and compelling (and be willing to change it when the subject in a thread changes). Be certain about who really needs to be on the "to:" a
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nd the "cc:" line. Be clear about action items and priorities. Spell them out, as lists or bulleted items. Include a response button or some other mechanism if you must know that everyone has read and understood your message.

    4.
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ncourage people to respond with questions. That's akin to keeping your office door open.

    5. Save your wrath for face-to-face meetings. "Flame mails," or e-mails dripping with criticism or venom, often backfire.
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    Terse e-mails, because they are not accompanied by the writer's facial expression or body language, can easily come across more harsh than intended. You control the message - and the emotions on the other end - much better by delivering i
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    t in person or over the phone.

    6. Likewise, inject humor, but keep emoticons, smiley faces and joke mails to a minimum. The smiley faces do help clarify when you are being facetious. But too many facetious mails will ero
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    de your attempts to write serious ones. What about joke e-mails? Some companies forbid them. Send them or pass them on at your own risk, Owens says. There is usually more downside than upside, but everybody needs a good laugh now and then
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    . Again, too many joke mails will erode your attempts to send serious ones.

    7. Consider setting a 5-minute buffer between when you send and when it goes out. Both Owens and Maureen Dolan Rosen, a human resources consulta
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    t, see value in managers being able to retract poorly written messages before they even go out. "A 5-minute rule won't hurt anyone," Owens says. In Microsoft Outlook, you can delay the delivery of messages for a specified time through the
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    "Rules Wizard." If you're angry when you're about to write, take a step further. Get up and walk around or do something else before you write the mail.

    8. Work in time each day to answer your e-mails, or get help. If yo
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    u can't keep up during a normal day, build time into your work day or delegate some of the responsibility. When is it too late to respond to someone? Never. Just make sure you have a good explanation.

    9. If you can't write e-mail
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    s effectively, get some training. Or at least get help from a secretary or subordinate. E-mail should have some role in your communication with employees, partners and others - there is really no valid reason to avoid it. But kno
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    w that any remote workers and others who don't see you regularly may judge you largely on your e-mails.

    10. Use spell-check - and a thesaurus. Avoid typos and mangled sentences. They make you look bad. Avoid clich?s, too


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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