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A signature block is the part of a letter or email that has your name, signature, position within your organisation, and perhaps your address

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and firm's URL. It is also an opportunity for you to make a sales offer.

Never miss an opportunity to make a sales offer.

Let's discuss le

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ter and email information separately because they are different in several major respects.

Signature Blocks for Letters

Be

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ause a business letter is usually printed on letterhead or has the company's address and contact details in an address block, it means that a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ll that is needed for the signature block is a name and details of the signatory's position within the company.

That's easy, it looks like t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is:

Sylvia Saint
Marketing Manager

Occasionally it might have underneath other annotations eg, Encl (5) or Att (5) indicating that fiv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

(or however many) enclosures or attachments accompany the letter. Then it would look like:

Sylvia Saint
Marketing Manager

Encl (3)

I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t is also possible to add postscripts which commence with PS:

Why not add a postscript like "PS: Did you know that we have a special offer f

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r mortgages this month and establishment fees are waived, saving customers $450"

It would then look like this:

Sylvia Saint
Marketing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

anager

Encl (3)

PS: Did you know that we have a special offer for mortgages this month and establishment fees are waived, saving customers

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

450

If you don't tell people what you have available they may never know.

Signature Blocks for Email Messages

Unless your

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

organisation uses a template with contact details, your email will not have your company's name and address on it. If this is the case then

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ou should place those details in your signature block like this:

Asia Carrera
Finance Manager

Acme Finance Company
PO Box 2357

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

SYDNEY NSW 2000

Phone: 02 234567
Fax: 02 234568

Place your firm's URL here

PS: Call us today about our motor vehicle

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

loans which are the cheapest in Sydney - 02 234598

Conclusion

You cannot afford to miss a sales opportunity. Every letter

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r email is a marketing opportunity. You can place brochures and other information media in letters, but in email you should not attach files

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nless requested.

For your email you can set up and store (in most email software) a number of different subscription blocks to use depending

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on who you are emailing. For example, mail internal to your organisation doesn't need to have sales details on it or the

address. Internati

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

nal email should have international telephone details and perhaps times your company operates. You then choose the signature block you want f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r the specific email.

Using signature blocks to include a marketing offer makes good sense. Make sure you use it.

Copyright 2007 Robin Henr

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Networking!! It's a subject very close to my heart. I get a fair few clients from this method of marketing, which means that on average I attend between 5-8 networking events per month. But just what is networking and how can you make it work for you?

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