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If you’re not already using email marketing, you better think about starting to. Without any doubt,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

email marketing is the fastest growing promotional method for the internet today. It’s a good idea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to get your feet wet in the fundamentals of email marketing as soon as you can.

The most important

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fundament of email marketing is the “list.” You must have a list to send your emails to. Typically

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

, the origin of this list will be existing customers or prospects whose email addresses you get by e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

amining your very own records. In the future, you may want to concentrate more on capturing email ad

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dresses of prospects, and eventually you may consider renting or trading lists with other firms.

On

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e you have your email list, you will need an “offer.” What is it you will be offering by email? Fr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ee software trial? A demonstration? A free sample? A special discount? Make sure you spell out y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur offer in your email – this will be necessary in both the subject line and the body of your email.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Try different offers too, and over time, you will find which ones perform best.

Always include a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

“click-through” on your email (or more than one) to get to an ordering or information page. Monitori

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g traffic on that page is going to be one way you measure the success of your campaign!

Lastly, cre

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ate the actual email. Remember this will be done in HTML so if it uses graphic images of any kind,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hey have to be available on an available server so that they don’t show up as attachments (most peop

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le don’t like opening email with attachments that they don’t expect).

To send your email use a comm

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rcial email distribution service. There are hundreds to choose from but www.myemma.com and www.cons

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tantcontact.com are two examples of good, easy-to-use services. Both can send your email rapidly an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

provide you with open-rate and click-through statistics.

May as well get started now. Email marke

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ting is going to be something you will need in the future, so start getting experience with it today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Networking is my favorite, low-cost marketing tool. However, a large number of people often find it a challenge to get results and turn prospects into clients, simply by networking.

Anyone aspiring to work in an executive capacity must to have refined presentation skills, however, few people are naturally eloquent speakers. Public speaking is difficult for most, but with a little help, you can polish your skills and impress even the most critical audiences. Use the following ideas to diminish your anxiety and improve your presentations.

Are your customers asking for credit card processing services? If so, you may want to consider adding this service to your company’s Website in order to provide convenient payment methods that will bring back repeat business.

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