Advice You - Internet and Businesses Online

So you’ve got a website and you’ve got a newsletter.

Now you want to get people to actually opt-in and subscribe to your

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

newsletter. So how do you do that?

Well, this used to be as simple as putting a little box on your website that said sub

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cribe to my newsletter. They didn’t even need much prodding to subscribe – they just did because they thought it was fun

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to get email.

Unfortunately, those days are long gone. Now getting people to opt in to your newsletters is considerably

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ore difficult, but it’s still very doable.

People are now far more protective of their email addresses – they don’t want

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o be spammed, and they’re concerned that you’ll sell their email to people who will bombard them with advertisements. Peo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ple don’t want that – they want valuable content from you.

Of course, just promising valuable content isn’t enough either

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

You’re likely going to need to bribe them to opt-in by offering a free report, tutorials, videos, podcasts, software – s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mething that will legitimately give them value.

And are you ready for even more bad news? People are so skeptical these

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

days that they don’t even respond to bribes as well as they used to.

So just what the heck are you supposed to do? Prove

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

yourself first. Give people a reason to trust you before asking them to opt-in.

Essentially, what you’re building is wha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the famous Internet marketer, John Reese, calls a reverse squeeze page.

I’ll admit that I’ve been using them for a coupl

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e years now even though I just heard the term reverse squeeze page a couple weeks ago, but I like the name reverse squeeze

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

page and I can tell you from first hand experience that it works.

One way that I like to implement reverse squeeze pages

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s at the bottom of a blog post or article to offer a free report if they opt-in to my newsletter. At that point, they’ve

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

already seen some of what I have to offer, and if they like the content I’m providing, they’re likely to want more, hence

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

he free report.

Now when you start sending them your newsletter, don’t start bombarding them with promotions just yet. Y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u need to provide them with valuable content in your newsletters. I like to tell stories, and eventually, if appropriate,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

I’ll make an offer, but not in every email.

Yes, getting people to opt-in and to make money from those subscribers is mo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e difficult than ever, but if you take the time to do it right and do it well, you’ll still be rewarded with great profits

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The process of receiving orders and shipping and tracking goods sold through direct marketing is called fulfillment. Common sense suggests that every company cannot produce or market products to suit every person, purpose and purse in the market place. People may differ in their buying motives, in the features and benefits they seek from a product and in their buying habits. People living in different places may vary in their buying of the same product. In pricing too, consumers differ in what they can afford and what they would like to spend on specific product categories.

If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan – STOP!! Read this article before you do anything else or risk wasting time, opportunity and cash.

Corporate venturing provides an alternative to traditional methods of growing a company and is an alliance formed between two [or more] independent companies. Typically, a larger, more established company invests resources directly into a smaller company, and through the venture the two companies share the commercial risks and resultant rewards for mutual benefit.

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