Advice You - Internet and Businesses Online

If you run a small business, then you probably already know that one of the most successful, cost-effective marketing strategies avai

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lable today is email marketing. Email campaigns are great for small businesses because they are typically inexpensive, very targeted

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and the results are measurable, allowing you to track things like click-thru rates, opens, bounces, and resulting web traffic patter

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s. But like most other marketing initiatives, there are some basic strategies you can use to improve your chances of success. To mak

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your email campaign as effective as possible, try to follow these best practices:

1. Make sure your e-mail looks related to your o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

her marketing materials, especially your web site. Always include your logo, and keep the same “look and feel” so that your email ca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

paign matches not only your web site, but all of your other corporate branding and marketing materials as well.

2. Design for the “

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Preview Pane” first. The “preview pane” is the area in an email tool (such as Outlook) that displays even if a user doesn’t actually

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

open the email. Most preview panes are between two and four inches tall, so use this space wisely. Be sure your company name is clear

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y displayed, and include an interesting, benefits-oriented headline that encourages the reader to actually open the email and take so

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e type of action.

3. Use links to drive traffic to your web site. One of the advantages of email marketing is that you can add link

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

that take your readers directly to more information, to an online ordering page, or to another targeted page on your web site. These

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

links can also help you determine reader interest in certain topics or information.

4. Don’t overload your email with photos and gr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

phics. Many people have the images turned off in their email programs anyway, and email security filters may block the email from eve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n reaching your customer’s inbox. Instead use good, clean html formatting and use fonts, headlines, colors, and other layout element

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to make your email piece attractive.

5. Use columns in your email layout to improve readability and organization. Because columns

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

have shorter lines, the text is more easily read and understood by most recipients. Columns also allow you to fit more content into

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

space than just plain margin-to-margin text, which gives you more options for organizing the information as well.

6. Always use a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rofessional ListServ service to deliver your email campaigns. These services ensure that your list management functions (like opt-in/

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

pt-out, sp@m compliance, etc.) are handled appropriately, and also provide you with the ability to track and measure campaign results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you have your own business you must lead your customers to make a buying decision. You must assume the role of a leader and use the influence you have to convince your customers that your product or service is the correct solution to their problem. Here's a short story that illustrates this lesson:

When it comes to sale pages read and re-read your copy. Then get family and friends to read it, or better yet join a marketing forum and ask for reviews. You may just be surprised at what you will learn...

Efficient lead management is the cornerstone to good sales. Without it, keeping track of follow-up calls, meetings, and details relating to prospective clients can be nearly impossible. With proper lead management tools, all the information you will ever need will be at your finger tips.

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