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You never know what is going to be in the email. You don’t even kno

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

w what mood the person is going to be in. You don’t know if they are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

happy or sad or angry or peaceful. You don’t know if they want to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tart a war or end a war or anything.

There is anticipation, excitem

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ent.

That, my friend, is how your emails should be. They should NO

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

be predictable, boring, or unexciting. They should not be passivel

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y written from some kind of formula. They should proceed from your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ut, from your heart.

Now do not get me wrong here – you have to kno

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

w what you are going to say. And you should always write from withi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your own personality.

Do not try to be someone you are not. Do no

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t try to write emails just like someone else because they are succes

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sful and you are not yet successful.

I remember when I was first st

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rting online, one of my first email sequences I just took a whole bu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nch of affiliate emails and looped them together. That did not do w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ll. Why? It was not my style. You see, the people coming to my we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

b site and email campaign had read my articles – they liked my style

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or they wouldn’t have signed up for my ecourse. But then my ecourse

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

was some scripted set of emails from someone else. And they knew i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

wasn’t me.

Now, maybe they didn’t really know it wasn’t me – but t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hey knew they didn’t connect like they did when they read my article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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