Advice You - Internet and Businesses Online

1. Write as you speak. Since email is a very personal medium, you’ll want t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o write as you talk. People relate better to others whom they feel a connec

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion with. Perhaps even add in some elements of your personal life once in a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

while so your subscribers will know you better.

2. Write an email when yo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

’re happy! Never write when you are feeling agitated. This will show in you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r emails. If you are chatting with a client or a customer, this is even mor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

important. Try to resolve your differences cordially, because once you sen

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d your email, there is no turning back.

3. Create a really good subject li

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e. Your subject line is the first thing your recipient will see. It should

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

be benefit laden and tell the reader what is in it for him or her. However,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

don’t tell the whole story in your subject line. Make your recipient curiou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s enough so he or she will open your email.

4. Make the layout neat and ea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

y to read. Use short, concise sentences whenever possible, and don’t ever p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aragraphs which are too long. It’s good to ask yourself before you send out

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your email: is your email easy to read? Also, try to make your email a shor

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t one. If it’s too long, most people won’t be bothered to read it.

5. Alwa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s have a call-to-action. If you are promoting a product, you’d want your re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ader to click through to your link to buy. So make sure you place in a stro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

g call-to-action. In some instances, your email can act like a salesletter,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

with all the traditional saleletter techniques, including a call-to-action

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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