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There can be little doubt that email remains an effective method of communicating with clients. If run correctly, return on investment can be colossal. Even run badly, savings on traditional forms of marketing can still make email an attractive option.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Some of the best-run email campaigns are naturally emerging from the larger organisations. This doesn’t mean they all score well. In fact some larger concerns are still rather backward in their approach, but on the whole there are some great examples to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

learn from.

With the advent of broadband, in the same way web sites have suddenly become more adventurous, so can email. Now it's possible to attempt to captivate the reader with embedded animation, video or even games for instance. So long as Microsof

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t doesn’t apply any more restraints through new versions of Outlook, email can really begin to reach its full potential. While visual impact is undoubtedly of prime importance, there are of course several other important aspects that should be considere

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

.

1) Get the design right. Recipients will not generally spend much time considering the virtues of your email. It either engages and generates a click-through or completely misses and therefore becomes consigned to the deleted items folder.

2) Repeat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your message. Not quite the stuck record approach, but the message needs to be deviously repeated several times. After all, you wouldn't want someone to take the time to actually open your email but completely miss the point of it.

3) The call to acti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

n. Make it clear and obvious what you want the recipient to do. If you are aiming to get people to follow a link through to your web site, make certain the link isn't lost among a glut of text. As with the general message, it may be worth repeating the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hyperlink more than once. Most people are conditioned to look for a button image.

4) Don't get too flashy. Keep in mind the fact that overly clever 'flash' and graphics etc. can be chopped out by some modern email applications. While advocating the nee

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

to be attention grabbing it's perhaps worth remembering that similar rules apply to regular web page design. If the animation is not totally necessary it's perhaps best to play it safe and leave it out altogether.

5) Build in analytical capabilities.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

It's important the action of recipients are tracked and monitored. This should include not only the delivery, open and click-though rates but also be extended to include beyond email statistics provided from web site statistics such as conversion tracki

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

g, post click and post view. Post click illustrates the actions of web site visitors after clicking through from an email, whereas post view provides details of people who visited the web site at a later date.

6) Clean mailing lists. Keeping mailing li

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ts up to date can create a fair bit of behind the scenes work, but it's worth the effort in order to keep response rates to an optimum. It's also well worth trying to profile your recipients. From details gathered from web site forms or through past buy

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing history, clients should be cleverly categorised through their preferences with regards to products, services and average spend etc.

7) Technical considerations. It's worth ascertaining where recipients might struggle to view your email properly bec

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

use of peculiarities with their email service…..ie hotmail, AOL and Yahoo. Good practice is still to offer the choice of HTML or plain text when signing people up, although pushing HTML will allow you to better engage recipients if they are able to view

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

this format. As a failsafe a plain text version will at least allow you to communicate something to those with antiquated systems. An alternative is to give people the option to view a copy of the email as a web page online.

8) Be open, offer an opt-o

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t. Regardless of current legislation it's always best to give people the option to opt out from your mailing. On the whole however, very few will bother, but it does show that you are respecting their rights and acting professionally.

9) Subject line a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nd opening text. Remember most emails are scan read…if they are read at all that is. Keep in mind the fact that emails are often simply previewed using something similar to Outlook's auto-preview, making the subject line critical. While the preview pane

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

can still display graphics etc, often only a small section at the top of the email will show. Therefore some catchy imagery, branding or text will help lure people in.

10) Check your web site. If the main aim is to get people to click through to a web

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

site, and 9 times out of 10 it is, make certain everything is set up to cope. There's nothing worse than successfully winning a mass of traffic, only to find that the web site regularly falls over at times of high demand. If this is a particular problem

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it could be worth trickling emails out over a longer period to avoid a bulk responses. Moving graphics to an external host will also lessen the strain on the web server.

This article is free to republish provided the resource information remains intact

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Often, after an interview is over, we spend days mulling over what the interviewer may have liked or disliked about our background and how well our skills stacked up against the competition. We remember all the details we forgot to bring up and wonder if that was the decisive factor in our not getting an offer (if we got the job, who cares about the interview?)

Since there are so many franchise opportunities out there it can be difficult to evaluate them all and decide on the best one for you, especially if you are over the age of 50. Fortunately, there are plenty of franchise opportunities for the 50 plus entrepreneur. Perhaps this brief overview will give you some new business ideas that you could research and pursue!

Meetings are an essential business process. Properly done, they lead to decisions, solutions, and agreements. Poorly done, they waste time and produce little. Here's what to do.

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