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An email campaign one of the most effective ways of reaching potentia

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l customers, and if you know how to structure your email campaign pro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

erly to maximum effect it can be one of the best types of online mark

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ting for your business.

Many businesses never embark on email campai

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ns because they feel that marketing emails might be considered as a f

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

orm of spam. However, those for whom an email campaign is an essentia

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

part of marketing, have a definite advantage of the former group, an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

will gain a greater market share for their product.

Before you can

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ven start you must decide on who you are going to send your emails to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

. Do you have a number of lists? If so, the same email might not be

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

relevant to every list, and you have to decide which of them to targe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

with your current campaign. If you have no list, then it is going t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be difficult for your campaign to be effective. You can purchase li

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sts, but many addresses on such lists are old, and in any case are un

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ikely to be motivated to purchasing your product, irrespective of the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fact that your purchased list is purported to consist of people targe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed to your type of business.

It is better by far to build your own o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pt-in list, and if you do not yet have one that should be your first

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tep. It will take time, but is necessary for your success, so put yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r email campaign on the back burner for now and get that list started

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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