Advice You - Internet and Businesses Online

There can be little doubt that email campaigns have swiftly become the marketing managers best friend. The apparent cost effectiveness and speed of preparation has been difficult to resist.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

No longer does regular contact with customers require enormous lead-times, printing and postage costs. From conception to completion, email campaigns can in some cases take little longer tha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a day or two.

But for many organisations the missing ingredient to really successful email campaigns is adequately assessing what email is actually doing for them. The biggest plus point w

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ith e-marketing after all, is the ability to track, analyse and learn all manner of key information regarding campaign performance. Through performance measuring, details such as delivery, o

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

en and click-though rates should be considered elementary. There is evidence however, that many organisations don't even measure these basic indicators. Instead, they simply put faith in the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

modern marketing approach and believe it's the way things are done. Crudely relying this type of rule of thumb measuring and simply attributing an increase in sales to a recent marketing ca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

paign can obviously be dangerous, leading to mistakes in future campaigns.

Sophisticated email campaigns planners are not only measuring the basics but also joining this up with website ana

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lytics. In many ways marketing emails should be considered as an extension to a website, attempting to seduce potential customers so that they click a link and continue through to a predeter

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ined goal. These very same web statistics can also highlight some unexpected results. After all people may be ignoring the campaign goal and instead making a purchase elsewhere on the site o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r indeed making no purchase at all. Marketing managers should also be asking themselves if sending out an email midday on a Friday produces a bigger response than first thing on a Monday for

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

instance. Simple technical issues can also come to light such as web server performance during times of high demand? Occasionally it may emerge that visitors are initially gathering product

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nformation and purchasing several days later? These are just a few examples, but there are a multitude of questions we can and should be asking.

The electronic feedback email provides is in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

any case where its strength really rests. By ensuring emails are adequately tagged and monitored, tapping into this data gives marketers an opportunity to learn something about their custom

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rs and to hone future campaigns for even better results and therefore good return on investment (ROI). Unlike traditional marketing methods where such instant, quality and in-depth informati

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on is rarely available, or at best a little unreliable.

How email recipients respond and the subsequent actions they take is becoming much more important than just the measurement of click-

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hroughs etc. There is little use in getting all excited over basic click data without following the entire trail to its logical conclusion. High click-throughs could just mean someone did an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

excellent job on the email creative side, yet some other factor effectively spoilt the party. Often it may just be that something fairly simple needs modifying or tweaking in some way. Just

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a few small adjustments here and there can have a dramatic outcome.

For those who want to get the most out of their email campaigns its essential that conversion tracking along with post cl

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ick and post view are properly monitored and analysed. Post click illustrates the actions of web site visitors after clicking through from an email, whereas post view provides details of the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

people who visited the web site at a later date. Adopting this kind of 'proof of the pudding……' approach has to be more logical. It is after all results that count not meaningless statistics

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sam Zell, multibillionaire founder of Equity Residential (EQR) has approached the sale of his business the right way. Sellers of privately held businesses can learn a great deal from his approach. This article explores his process.

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