Advice You - Internet and Businesses Online

Writing and sending a regular e-newsletter is one of the most effective and cost effective marketing tools small businesses such as day spas, salons an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d medical spas can use to build their clientele. Here are some critical things to include when sending out a mass e-mail to your existing or prospecti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ve customers.

1. A subject line that will increase the number of contacts that will actually open your email. Having your business name in the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

subject line does increase the chances it will be opened. Something as simple as "March Newsletter from [your business name]" communicates what is co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tained in your email. I know it doesn't sound very creative and there is this desire to make it more exciting somehow with a promotion. But having a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cute or very marketing-ish subject line may in fact turn some people away from reading yet another email trying to sell them something. Your email new

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sletter is not the place do major sales, it is the place to build your relationship with your clients.

For advanced users, personalizing the subject l

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ine with the first name of your contact has shown to have an open rate of 41% as compared to 29% without personalization. You'll need to have included

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

both your contacts first name only and email in your email databases in order to use this feature. Beware of including the first AND last name, as th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is lowers the open rate to 20%. Source: Aweber Guide

2. Give your readers something of value. And no, I'm not talking about a discount or coupon.<

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

/b> Something of value from you can be any number of things that do not suck the profitability out of your businesses. And since your client newslet

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ter is the place to build your relationships, it is the perfect place to give nuggets of information you freely give to clients that visit your busines

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

. Examples can be short tips on how to copy the latest celebrity hair style, or skincare tips for a certain skin condition (dry skin during winter mon

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ths; sunburn during summer months), or announce an educational seminar or charity event your business is sponsoring. It can be anything that is genuin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ely a gift. And if you must include a coupon, have it be a free upgrade or add-on service that they'd receive when paying for a full-price service. T

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

his could be an extra masque, lip treatment, foot/hand massage....keep it less than 15 minutes or something you can include in a service without increa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing the service time.

3. Sign your name. A picture of your or your business would help. too, to connect with your contacts. Although the ema

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

il "From" can be from your generic business email address, having someone's name at the bottom of the email helps build that relationship with your cli

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ent. Consider when you may have received an email from a large company...did you feel that they really cared about you? If you had a question, did you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

know who to call? The benefit of being a small business is that you have that one-on-one connection with your clients...don't be afraid to flaunt this

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Advice You - The 3 Most Important Things To Put In Your Client Newsletter

Related Articles: