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The kind of internet marketing which has a specific target audience is known

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

as direct email marketing. In this kind of email marketing is directed toward

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

specific individuals. It is not an open ended marketing tool like the bill b

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ard or television advertisements. While it's a very effective means of reachi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g out and popularising the products you are selling, there are some negative

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ides to it as well.

The most important advantage of direct email marketing i

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

that you can easily assess your success rate. That is to say, if you send em

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ils to one hundred people with promotional material and forty five people res

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ond, you can immediately see how successful or unsuccessful your email campai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n was. In case of a hoarding or advertisement on the television, on the other

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hand, it is much more difficult to accurately find out the success rate. At a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y rate, it takes a longer period of time. Therefore, direct email marketing i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

also a good way to evaluate your marketing techniques.

Direct mail marketin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

can also be risky. It must be remembered that spamming is to be avoided at a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l costs. Spam will not be appreciated by most of your potential customers, an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

putting them off will obviously backfire. Spam is very common on the interne

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and there are several laws in various countries making marketing through spa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ming illegal.

Well, so it boils down to the most important question of all:

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s using such a marketing technique worth it after all? We have given you the

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ros and the cons. Now It is upto you to decide whether you will use it or not

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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