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Having decided that, you have the all important subject line. Most people involved

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

in internet marketing get lots of emails every day. These can number hundreds if

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

not more. Nobody is going to read them all, so you must do all that you can to get

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

yours selected as the recipient carries out a visual scan down the list of senders

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and subjects. The majority will be consigned to the trash bin, never to see the li

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ght of day.

You must have a compelling subject line that stands out from the rest,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

but do so without using spam words such a free, fantastic, gift, etc, that most sp

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

am blockers are programmed to sniff out. One thing that will make the recipient to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pause while scanning down the list is to see their own name. If you see your own f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

irst name in the subject line of an email., then you tend to stop and read the whol

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e line. You still might not open the email, but you will at least read the subject

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

line.

The rest is then up to you: to provide a subject that the reader will want

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to open to find what you are offering and why their name appears in it. Most reader

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s want something that is going to give them a benefit, teach them something, make t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hem money or save them time. That must be in your subject line or they will still

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

not open the email. Alternatively, use a subject that intrigues them.

A subject s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uch as: ‘Anne, Did You Accidentally Miss this Last Time’ or ‘Tom, Thank you.’ are

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

more likely to have the recipient open it than ‘Make $5000 in a Week’. The first t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

wo definitely work, whereas people are not so gullible anymore as to believe the th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ird. Something like ‘Andy, This Should Work for You’, is also frequently effective

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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