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Once you have overcome these basic errors, that most email marketers have been guilty of in the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

past, email marketing can be very lucrative. The Number One Rule is never to email anybody that

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

has not given you permission. This permission is normally given when they sign your opt-in list,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and that is what we will now concentrate on. What is the most effective way to use such a list.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

The first rule is never to over-use your email list in email marketing. This could prompt man

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

people to unsubscribe, and others just to stop opening your emails. You should email your list

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

when you have something genuinely to offer. This can be a free gift or even just some free inf

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rmation on the topic of your site. Don’t try to sell in every emailing. A reasonable rule is to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

offer a hard sell for a product in every third or fourth email you send to your entire list.

Wh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re appropriate you can split your list up into interests. For example, you might have a health

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

list. There is little point in emailing every one with the same product. It is best to try to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

identify those most likely to be interested in the product, and then email only to them. Your co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

version rate will be much higher, though you must provide them with an immediate means of making

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

payment, or they might change their minds.

Finally, email marketing for maximum success involv

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s a lot of interaction with the customer. This can come from the provision of free items now an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d again, and through encouraging them to email you personally whenever they have a problem in th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ir business that they think you might to be able to help with. If you can get this sort of relat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ionship going, then that is email marketing at its best.

Email marketing can provide you with m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ximum success, but you must know how to go about it, and to do it in such a way that your custom

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ers feel that you are providing them with a service, rather than relying on them for your income

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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