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Advice You - Are You Wondering Why No One Is Responding To Your Emails?
Spam filters and blockers do a nice job of removing unsolicited email as well as obvious spam, but most of them will also filter out wanted email such as newsletters and information that was confirmed by a rec
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ipient.
Why are they doing this?
Because it is getting much more difficult to distinguish the difference between legitimate email and spam. Spammers are using the same mailing techniques used by legitimate s
Why are they doing this?
Because it is getting much more difficult to distinguish the difference between legitimate email and spam. Spammers are using the same mailing techniques used by legitimate s
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
enders.
So how can you keep your email messages out of the Spam Trap?
It may help to understand some common practices of Spammers and how to identify spam email.
Techniques of a Spammer
1. They will relay
So how can you keep your email messages out of the Spam Trap?
It may help to understand some common practices of Spammers and how to identify spam email.
Techniques of a Spammer
1. They will relay
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
their messages through more then one mail server. If an email passes through two or more mail servers, then it will be caught by most spam filters and you will see multiple headers in the email.
2. Emails are
2. Emails are
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
sent with a string of numeric digits in the From: address of the emails header.
3. The Sent To: field may have a missing address, the name of a mailing list instead of an individual recipient or it may conta
3. The Sent To: field may have a missing address, the name of a mailing list instead of an individual recipient or it may conta
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
in an undisclosed recipient heading.
4. The Reply To: header is blank.
5. The From: and To: headers may have the same email address.
6. CC: or BC: headers may contain many user names that are the same or
4. The Reply To: header is blank.
5. The From: and To: headers may have the same email address.
6. CC: or BC: headers may contain many user names that are the same or
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
email addresses containing the same domain.
Look for these common red flags and you may avoid having your ezine or follow up emails trapped by spam filters.
Spammers and the Subject Line
How many times hav
Look for these common red flags and you may avoid having your ezine or follow up emails trapped by spam filters.
Spammers and the Subject Line
How many times hav
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e you seen the word Free in a subject line? Although the word Free may attract the attention of many readers, it could also be the reason why many of your emails do not get read by your readers.
Keep these th
Keep these th
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ings in mind when putting together your Subject lines and avoid the Spam Trap.
1. Do not use more than one exclamation or question mark.
2. Try not to use a string of numeric digits.
3. This one is fairl
1. Do not use more than one exclamation or question mark.
2. Try not to use a string of numeric digits.
3. This one is fairl
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
y obvious, but avoid using all caps.
4. Always put something in the subject line, never leave it blank.
5. Using ADV: in the subject will get your message filtered just about every time.
6. T.h.i.s i.s
4. Always put something in the subject line, never leave it blank.
5. Using ADV: in the subject will get your message filtered just about every time.
6. T.h.i.s i.s
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
n.o.t a g.o.o.d i.d.e.a either.
The subject line is very important when you are trying to get your readers attention but it will not matter much if it attracts the attention of the spam filters first. Yo
The subject line is very important when you are trying to get your readers attention but it will not matter much if it attracts the attention of the spam filters first. Yo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
u can still put together captivating subject lines without using obvious tricks that do not really matter unless you are a Spammer.
Spammers and Content
The content of your messages may be the hardest part w
Spammers and Content
The content of your messages may be the hardest part w
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hen it comes to avoiding the spam filters because this is one area that constantly changes as the Spammer learns what works and what does not.
There are a few things that you can take into consideration when
There are a few things that you can take into consideration when
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
developing the content of your email messages.
1. Always include list removal instructions. Do not use mailto: links with Remove in the subject. This will send your message right to the Spam Trap. It is ok to
1. Always include list removal instructions. Do not use mailto: links with Remove in the subject. This will send your message right to the Spam Trap. It is ok to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
have removal instructions in the email, just do
not use the mailto: tag. The safest way is to use a custom coded instant removal link.
2. Avoid having forms encoded in your messages. If possible, use a hyp
2. Avoid having forms encoded in your messages. If possible, use a hyp
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
erlink to a website form.
3. There are many common spam phrases that the spam filters look for, such as be amazed, earn dollars, money order, business opportunity, these are just a few. Just remember not to u
3. There are many common spam phrases that the spam filters look for, such as be amazed, earn dollars, money order, business opportunity, these are just a few. Just remember not to u
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
se to much hype. A little hype can actually go a long way.
4. Try not to have alot of marketing related promises in your messages. Some examples are fast cash promises, building a downline quickly, etc. This
4. Try not to have alot of marketing related promises in your messages. Some examples are fast cash promises, building a downline quickly, etc. This
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
can be challenging if you are selling advertising space in your newsletter or publication.
5. Also avoid using currency denominations in the millions. This one will make sure your messages Does Not get read.
5. Also avoid using currency denominations in the millions. This one will make sure your messages Does Not get read.
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
The above items are exactly what the spam filters are looking for. Even though some of them may seem extreme, by implementing them you will have a much better chance of reaching your audience.
Avoid the fru
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
stration of having your email messages trapped by the spam filters and consider the above suggestions, thus keeping your newsletters and messages free and clear of the Spam Trap.
Copyright 2007 by Joe Rispol
Copyright 2007 by Joe Rispol
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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