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Advice You - Booth Space Can Help ANY Business... (Reflections From My Experience In Vegas)
This is when I realized it is a whole new level of marketing for any type of business out there, from the local business to the large national corporation.
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor's ima
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor's ima
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ge and how they communicate with their clients,
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
Online industry. We were able to understand from our potential client's eyes how they see our industry, and the potential upside value they see in our services, and where they are currently being short served.
They also expressed growing concerns of the dynamics of our Industry and how they do not u
They also expressed growing concerns of the dynamics of our Industry and how they do not u
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
derstand all cost's to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
them to give our clients this wanted value.
Our competitor's image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor's and how they present themselves to the public eye with the display at their booth space (or lack there of). How a c
Our competitor's image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor's and how they present themselves to the public eye with the display at their booth space (or lack there of). How a c
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
mpany decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday's leaders. This
For the first time I understood how market leaders could become yesterday's leaders. This
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ould happen many ways, but mainly through lack of communication of not being there to field your current clients' concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn't there to field your concer
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
s you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor's who told me "It's not being at the show that gets your client's attention, but your lack of presence t
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor's who told me "It's not being at the show that gets your client's attention, but your lack of presence t
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ere." Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a comple
This relates to many marketplaces, it would be like Intel figuring they have a comple
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer's do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
uture? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war, it's as if we can really see how an early troop pull-out may affect an extended war effort. The reaction to a lack of presence will almost have twice the back-lash of not being there at all
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
Our place in the industry:
Well at this event there were at least four companies that offered similar services/products as us. Well considering we knew at least one of them would be there we spent a good amount of money and time focused on educating the marketplace as to what services we had to of
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
er. At the end of the day in our commoditized economic environment we face two types of shoppers those concerned with price and those concerned with value (service). We are more oriented on the value (service) portion of the environment because we understand our potential clients are not necessarily
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
operating a price oriented business. Their clients expect value (service) which is what they sell, and our clients expect value (service) from those they do business with.
Our position in the industry is very niche oriented and focused at helping our client's increase conversion rates and exposure.
Our position in the industry is very niche oriented and focused at helping our client's increase conversion rates and exposure.
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
We realized at the meeting there is a solid fit for us within the cosmetic dental industry in helping higher end practices market their value to clients through the power of the Internet as the Yellow Pages becomes increasingly obsolete.
Potential lucrative alliances with other industry players:
We
Potential lucrative alliances with other industry players:
We
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ound that many other companies in the industry could increase their sales if we helped their end users increase sales. This is where synergies/alliances kick-in and companies stand to gain value from working with one another. In all types of business there is always an opportunity for a beneficial p
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
rtnership, examples: a cosmetic dentist referring to a cosmetic surgeon, McDonalds sending their customers to Blockbuster for a rental special, to a corporate attorney referring out to an intellectual property attorney. Wow talk about varying business goals, huh? But at the end of the day they all w
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nt to be the provider providing the solution someone wanted. This creates a happy person and the likelihood they will return to you when they need the service you provide.
So now you're wondering…What does all this mean to my business?
The information provided can fit into any field of work and the
So now you're wondering…What does all this mean to my business?
The information provided can fit into any field of work and the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
importance to understanding your clients and their needs. Stop asking yourself what people want and get out there and find out. Whether it means taking a booth at a local mall expo, or a convention aimed at your particular business field. Yes, the quality of traffic will differ depending on the eve
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t you choose but you will have the chance at traffic. Survey these people and find out what they want and not what you want to sell them. It will help you make an increasingly compelling pitch and at the end of the day help your close.
Best of luck in your future business endeavors. And, Carpe Diem
Best of luck in your future business endeavors. And, Carpe Diem
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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