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E-mail marketing of course is the process of sending promotional and marketing e-mails to members of yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur opt in e-mail marketing list. One of the most difficult things about e-mail marketing is learning h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

w to write effective e-mails. Your e-mails must be compelling, interesting, and induce the reader of t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e e-mail to click through to your website. However, your e-mails must also not be so strong that if th

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

reader does not like the e-mail or the Web site which they click through, that they stop opening your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

future e-mails.

So you have to have a balance between e-mails that are compelling and effective, and e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mails that are too strong and induce unsubscribes or they induce people to stop reading your e-mails.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

o how do you write an effective e-mail? The first thing to remember when writing effective e-mail is t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at you must write your e-mail as if it is written to one person. This goes far beyond personalization

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

option in your autoresponder system. The person reading it must believe that you were writing directly

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to them. This means that you cannot use language like “you all”, “to my subscribers” “to all of my sub

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cribers” and “to all of you”. You must use language like "you". That is language that sells. That is

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

language that is personal.

You must also not use the e-mail to sell. The e-mail is to promote the cli

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ck. The e-mail is to recommend the click. If your e-mail is excited about the sales page itself, and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he reader does not like the sales page, they will associate you with a sales page. The end result is t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at they stop reading your e-mails, because they no longer trust you. The key here is, no hype. No hyp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. They must trust you.

It is okay if they do not buy from a sales page, but is not okay if they do no

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t like the sales page, and stop reading your e-mails.

Another note on this -- if you are promoting som

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

body else's stuff, take a look at the sales page. Make sure that is nonoffensive, and that it does not

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

jive with types of things your subscribers like. It is too easy to lose a subscriber. Be very careful

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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