Advice You - Business

Poems and stories can provide powerful metaphors in training, particularly when you are trying to get a mot

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ivational point across. If you think about the things you remember from your past education, you will proba

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bly note that most of them have come from rhymes or stories of some kind. I mean how did you learn to say y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

our A,B,C's? I bet you're even saying the rhyme in your head right now!

I find that participants respond e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

xtremely well when you sum up a topic with a rhyme that fits the occasion and there are so many wonderful e

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

xamples to be taken from past literature that it really doesn't have to take too much time looking for them

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

either. An example of this for me was the subject of 'procrastination'. I really struggled to get the poin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

across to learners when approaching what is a pretty dry topic. However, once I added the concept of 'Swal

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

low the frog' (shamelessly stolen from Mark Twain's Huckleberry Finn) they really started to get it. Now I

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

quite often here people saying "Come on, just swallow the frog!" In case you are wondering, the phrase rela

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tes to a section in the book where Tom Sawyer says, "If you have to swallow a frog, don't look at it too lo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng." (i.e. the more you delay doing a bad task, the worse it gets).

When there is no useful metaphor to be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

found, I sometimes come up with my own. It really isn't that hard to do and takes me back to my 'poetry ti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

me' sessions in school. Here is an example of one of my poems to get you going.

My Friendly Enemy<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

strong>

You pick me up,
You put me down,
I’m controlled by your desire.

You’ve made me frie

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nds,
You’ve caused me fights,
I’ve even been your liar.

No solitude when you’re around,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

No bitterness or tears,
Cause and solution to my struggles,
Both creating and easing fears.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

I think it’s time I took control,
I don’t mean to be rude,
I’m the boss, you have to learn,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

My bittersweet attitude.

Try adding poems and stories into your own training sessions, you'll find it

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

really helps the subject stick and if you're struggling for ideas, visit my website and pinch some of mine

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Poems In Training - A Metaphor For Success

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