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To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete d

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

atabases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more – their database is now a mix of customer information wi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h some critical data missing in each of the contact fields.

There are several companies all over the world, offering database appending services with high match rates. Through these servic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s you can have a foolproof database that will help you in generating more bang for each marketing dollar you spend.

Here are the top 10 reasons, why you should invest in getting your datab

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

se appended right away.

1. Revive old contacts – It will help you in getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re, so that you can communicate even to old and lost customer contacts. The updated NCOA in the vendor’s database will enable you to reach the ones who had moved out and re-touch them.

2.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pen doors to new ways of marketing – Once you get the complete database in your hand, you can touch your prospects at several points through multi-channel marketing. By having a direct mark

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ting strategy with a mix of email, direct mail and telemarketing activities, you can increase your customer participation and retention rates.

3. Boost response rates – Reduce wastage due

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o undeliverable mails, boost response rates and increase savings on postage and printing. This will significantly reduce your customer acquisition and marketing costs.

4. Data cleansing –

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Apart from adding the missing info you can also get your data corrected for errors such as obsolete locality names; miss-spelt localities, names and e-mail Ids, zip codes; fraud names and e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ail addresses, among others.

5. Save the hassle, cost, time and resources – You can get access to millions of records appended based on your need, minus the hassle of collecting, collating

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

managing and updating the database.

6. Gain competitive advantage – By delivering the right content to the right prospects at the right time, through the right channel, you can move a ste

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ahead of your competition. Cost of acquiring new customers is much higher than keeping the old ones, so leverage the potential of your existing contacts.

7. Faster turn-around – Data appe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nding vendors provide a host of appending services such as email appending, phone appending, fax appending, address appending and reverse appending. They provide append rates ranging from 3

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

-70% (based on the shape of your in-house database) and deliver results within a week or two, so that you can start your full-circle marketing campaign right away.

8. Enhance data integrit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

– Through the appending services you will get a complete and robust database. You can also get other demographic details of your prospects while appending – such as age, sex, income, credi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

score, etc. This will help you in understanding your market and craft highly targeted marketing strategies.

9. Get verified contact details – All the records appended are checked and thus

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

guarantee 100% delivery so that you can ensure accuracy in your marketing campaign.

10. Affordable – Thousands of records are appended for just a couple of dollars. When compared to in-ho

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

se costs that you will incur in updating your database, this one is among the cheapest ways and generates greater ROI.

The benefits that your business will witness are more than the ones m

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ntioned here. Take action now, run marketing activities based on your robust in-house database to attract and retain your prospects; otherwise your competition will sweep them away from you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The event planning and hospitality industry is beginning to step up to the plate when it comes to making environmental choices. This industry is tuned in to the impact they have when it comes to reusing, recycling, and reducing. Here are 10 simple, yet powerful steps everyone can take when they gather people for any reason what so ever. Even when planning your partners 50th birthday party!

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