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  • Advice You - Purchasing Leads Can Do More Harm Than Good

    You keep hearing, build your list, build your list. Well about a year ago I had a small list. I knew I had to do somethi
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ng if I wanted to get my business going. So I started searching for a fast way to build my list.

    I had heard that buyi
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    g leads or using co-reg was the way big time marketers build there lists. Buying leads can save a lot of time necessar
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    for list building. So I decided to try a co- registration service.

    I did not have a lot of money, so I started with $2
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    5.00 a month and it came out to about 20 cents for each email address. I would receive around 125 or so subscribers a m
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    nth. After about 6 months or so my list was growing quite large. But I still did not think that it was large enough and
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    wanted the list to grow faster.

    That's when I saw an ad from a well known marketer. I could buy a list of 5000 email ad
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    dresses and I would be on my way. The price of the email list was about $57.00. So I thought, boy what a deal this is, w
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    en you consider that the experts say that every one subscriber that you have is worth $1.00 a month in sales. So if I h
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    d 5000 subscribers, that would mean $5000 in sales.

    With the subscribers that I already had, plus the new list I just
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    urchased, I now had a list of almost 10,000 subscribers. I followed the instructions for warming up my new list that I r
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    eceived with the purchase.

    Which read:

    Never, ever send your 1st contact email as an offer for your product/service! Y
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    s you will be excited and want to start making sales right away, but remember this is a new list and these people do not
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    know who you are as of yet.

    There is more to the warm up process, but I should have know better, when part of the warm
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    up process is to warm up people that do not know who I am. Any way, some were quite angry with me, and I almost had my w
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    bsite shut because they said I was spamming them.

    Gee, the will know marketer did not say anything about being careful,
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    you could be shut down because of spam. I followed all the instructions as they were written. So if you ever decide to
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    build a list of subscribers, do not buy leads, do not buy a email list even if it is from a well know marketer.

    It just
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    doesn't work, because if it did, why would they sell the subscribers in the first place, if they can make $1.00 per subs
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    riber. A list of 10,000 would be $10,000 a month for them, that I paid just $57 for. Do not make the same mistake I did


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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