Tags |
|
|
Links |
|
|
Advice You - How to Turn an Email Marketing Disaster Into Profit
Have you had an email fiasco where everything went totally bananas?
Things you never meant to happen, happened. And you felt like hiding
in some deep, dark cave, where n
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
o one could find you.
"Anything that can go wrong will go wrong." So said a guy by the name of Murphy. And I believe him, because if anyone has had a super email disaster
"Anything that can go wrong will go wrong." So said a guy by the name of Murphy. And I believe him, because if anyone has had a super email disaster
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
I have. Keep reading, because if this ever happens to you, you'll know what to do.
How Would You Like to Get 35 Emails From One Person?
One morning on a day I'd rather fo
How Would You Like to Get 35 Emails From One Person?
One morning on a day I'd rather fo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
get, about three years ago, I managed to send out over 7,000 emails in less than an hour. In effect, I accidentally sent out 35 emails to each of the 200 people on a particu
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ar list.
Here's How My Horror Story Unfolded...
Back then, I was new to email. I didn't have any software and no budget to send out email through an email based company. S
Here's How My Horror Story Unfolded...
Back then, I was new to email. I didn't have any software and no budget to send out email through an email based company. S
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
we wrote a little do-it-yourself program that sent out an email to each individual address, without revealing the whole 'cc' list.
We were so proud of our programming prow
We were so proud of our programming prow
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ss! All the names of the recipients were on that list, and the server picked them up one by one, sending the email to each individual.
Which Was Fine in Theory...
None of
Which Was Fine in Theory...
None of
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
he recipients could see the other people on the list. They didn't know that it had gone to 199 other people. But we hadn't thought through the complete process. One unforese
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n bug dialed Murphy's number. When a recipient hit reply, our little program sent their message to everyone else on the list!
All it Took Was One Person to Hit the Reply Bu
All it Took Was One Person to Hit the Reply Bu
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ton
It just so happened that the first person who did, also attached a personal note to me. This personal note then went to all 200 people on my list. A client who got to w
It just so happened that the first person who did, also attached a personal note to me. This personal note then went to all 200 people on my list. A client who got to w
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rk early saw it, and emailed me to say that she was getting my personal mail.
She too hit reply and sent her reply to 199 other people she didn't know were on the list. Soo
She too hit reply and sent her reply to 199 other people she didn't know were on the list. Soo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
everyone began complaining by hitting reply, and thousands of emails danced our server dizzy.
As if that weren't enough, the Take-Me-Off-Your-List Brigade started their ch
As if that weren't enough, the Take-Me-Off-Your-List Brigade started their ch
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rge, effectively turning a sunny day into a raging cyclone!
Not to belabor the story, we fixed the problem in an hour. But by then, the dastardly deed had been done.
Howev
Not to belabor the story, we fixed the problem in an hour. But by then, the dastardly deed had been done.
Howev
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r, Disaster is Only an Opportunity With a Nasty Name
Tons of people were now acutely aware of our Internet presence. This was a marketing scenario that had gone horribly wr
Tons of people were now acutely aware of our Internet presence. This was a marketing scenario that had gone horribly wr
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ng and needed to be turned around full circle ASAP.
A Little Humour, a Lot of Profit...
We followed the first rule of Public Relations. When in trouble, don't deny your mi
A Little Humour, a Lot of Profit...
We followed the first rule of Public Relations. When in trouble, don't deny your mi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
take. Grovel a lot, and then grovel some more. And then pull your rabbit out of a hat.
Here's how we did it. A couple of days later, we sent everyone on the list our profou
Here's how we did it. A couple of days later, we sent everyone on the list our profou
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d apologies with A cartoon alongside.The cartoon broke the ice and earned us US$5000 extra!
Some clients were so taken with this humorous gesture that they called me in to
Some clients were so taken with this humorous gesture that they called me in to
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
o business with them. Net result? We got business worth over US$5,000 as a result of this miscommunication. Friends were found through a fiasco fraught with faux pas.
Are Y
Are Y
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
u Ready for Mr.Wrong?
You should be, because no matter how much care you take, something will invariably go wrong. As our world becomes more complex, more things can go wro
You should be, because no matter how much care you take, something will invariably go wrong. As our world becomes more complex, more things can go wro
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
g -- and will! Don't let them catch you unprepared. Bounce back quickly -- respond right away, confess your guilt and error, use humour.
And make short work of Murphy's law
And make short work of Murphy's law
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/62784/adviceyou-How-to-Turn-an-Email-Marketing-Disaster-Into-Profit.html">How to Turn an Email Marketing Disaster Into Profit</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/62784/adviceyou-How-to-Turn-an-Email-Marketing-Disaster-Into-Profit.html]How to Turn an Email Marketing Disaster Into Profit[/url]
Related Articles:
Don't Overlook Your Email When Considering Your Brand Identity
Bum Marketing Tips-7 Bum Marketing Tips To Test Out
Resume WorkShop -- Organizing Format
Bookmark it:
|