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Advice You - A Cool Email Communication Tip
If I sent you an email that said: “The Big Bear is being replaced by Giant Eagle.” you probably would have no idea what I was talking about. First you would try to figure out According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product what “Big Bear” and “Giant Eagle” meant. You would surmise that these must be important names because they are capitalized – but you still don’t have enough information to go o ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in n. At this point you have only 3 possible choices:
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. guess. Most people do not like to appear they misunderstood something, so the majority of people faced with this or a similar situation will try to guess at the meanin here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe g. If you live in California, you may think “Big Bear” is referring to Big Bear Lake. If you live in Arizona on an Indian Reservation, you may think “Big Bear” is an Indian n d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ame and refers to an actual person. And if by some chance another person with an Indian name of “Giant Eagle” existed – my email could be totally misunderstood and cause my Ind ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ian friend to tell others about how a man named Big Bear is near death and will be replaced by a man named Giant Eagle. (Sound too far-fetched? Misunderstandings that turn in easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi to catastrophes like this happen every single day.) But if you lived in Columbus, Ohio – you would automatically understand that “Big Bear” and “Giant Eagle” are two grocery s nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically tore chains. So in my original email I should have really said: “The Big Bear grocery store is being replaced by the Giant Eagle grocery store.” By simply adding the words “gr and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ocery store” for clarity – I could send my email to anyone in the world and they would probably understand what it meant without question. The point of this article is that YO ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi need to think about the person receiving your email before you click the SEND button. Just because you understand what your email means, doesn’t mean the person receiving you ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a r email will know what you mean. I get emails from people (including attorneys) every day with messages like: “I contacted you about 9 months ago. Do you remember me?” There dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod is no name, no phone number and no other information but I am supposed to remember some unknown person that I spoke to 9 months ago. Come on folks! I don’t know of anyone on th cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin e planet earth who could do this. Or perhaps you are one of those people like me. You always make sure you write clear and concise emails. You also review them before clickin tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen g the SEND button and you consider yourself to be pretty good with your email communication. But one day you get an email like “The Big Bear is being replaced by Giant Eagle.” t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel Which one of the three choices listed above would you choose to do in order to handle this email? Would you choose to “guess” at the meaning like everyone else? If so, you n ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust eed to think about a very simple solution – and that is to simply click the “REPLY” button and say: “Please clarify your statements so that I may sufficiently handle your reque y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products st.” Yes … it’s sad that the Big Bear grocery stores were replaced by the grocery store chain, Giant Eagle. For one thing, the Big Bear stores had the best deli food in the ci . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ty and prepared excellent trays for many corporate functions in and around Columbus. But the real question here is: “Did you learn anything to improve your email communication elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip skills by reading this article?” I hope so. I also hope to receive more email messages in the near future that are clear and concise so that I can accurately respond to them tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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