Advice You - Internet and Businesses Online

-- Email Appending and ECOA Match Rates Revealed --

NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ix months ending September 30, 2004, the study found the following:

* The average email append match rate for commercial clients was 15.1%, with a range from 9.5% to 24.3%.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

* The average email append match rate for nonprofits was 10.3%, with a range from 5.5% to 15.4%.

* Regular quarterly append processing resulted in more than doubling the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

bove figures on an annual basis.

The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated wit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the lower range.

For ECOA processing, the study found the following:

* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with a range from 5.7% to 24.2%.

* Regular quarterly ECOA processing resulted in more than doubling of the above figures on an annual basis.

The research found that the up

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ate rate for bouncing email addresses for individuals who are already online bore no correlation with the age of the underlying population.

"This study provides companies a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd nonprofits alike with the missing data necessary to evaluate the ROI of the critical email services for multi-channel marketing," said Bill Kaplan, CEO of FreshAddress, I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

c. "Research has shown that multi-channel customers spend more money. We are pleased to see the email industry mature to the point where updating one's email database is no

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

w considered as essential as NCOA services are to direct mail."

FreshAddress, Inc. is the original developer of Email Change of Address services and was recently granted a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.S. Patent on its ECOA service for clients and the underlying consumer technology. Through its partnerships with the major database providers including Acxiom, Equifax, and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

InfoUSA, FreshAddress's appending services cover the universe of available opt-in data with over 200 million records, providing clients with the industry's highest match ra

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es of guaranteed deliverable email addresses.

About FreshAddress, Inc.

FreshAddress, Inc., The Email Address Experts(tm), provides the industry's leading services to help

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

companies 'Build and Update' their email address databases and maximize their email performance. FreshAddress, Inc.'s services include its patented business and consumer Em

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

il Change of Address (ECOA) solutions as well as email address appending, correction, real-time validation, and deliverability. FreshAddress has "freshened" thousands of lis

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ts for office superstores, telecommunications providers, catalogues, newspapers, retailers, airlines, non-profit organizations, and Internet companies. The FreshAddress.com

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onsumer database is the Internet's largest linked opt-in directory of old and current email addresses. The privately held company was founded in 1999 and is based in Newton

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, MA. For more information on our business solutions, visit www.freshaddress.com/biz or email biz@freshaddress.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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