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Advice You - Tips to Bounce-Proof Your Email List
Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry ab
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
out email address attrition rates or errors during registration.
Unfortunately, those days are over! Due to error-ridden databases, privacy concerns, excess spam, and the high turnover of email addresses, many companies are now finding they are losing email addresses faster than they can gain them. Customer retention has ree
Unfortunately, those days are over! Due to error-ridden databases, privacy concerns, excess spam, and the high turnover of email addresses, many companies are now finding they are losing email addresses faster than they can gain them. Customer retention has ree
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
merged as the key to profits.
Here is what you can do to bounce-proof your email lists and increase your customer retention rate:
DON'T LET ERRORS GET INTO YOUR LIST
Utilize a double-entry system during registration
This will reduce typos and help your customers recogniz
Here is what you can do to bounce-proof your email lists and increase your customer retention rate:
DON'T LET ERRORS GET INTO YOUR LIST
Utilize a double-entry system during registration
This will reduce typos and help your customers recogniz
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
e how important an accurate email address is to you.
Validate email addresses at the point of registration
Examine your current methods for validating email addresses at the point of registration. Consider upgrading your software or using a real time validation service so you can catch your prospects when they wan
Validate email addresses at the point of registration
Examine your current methods for validating email addresses at the point of registration. Consider upgrading your software or using a real time validation service so you can catch your prospects when they wan
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
t you most.
Confirm your registrations
Present all new registrants with a confirmation page, which lets them review what they have typed and correct any mistakes made.
Implement a double opt-in process
Require visitors to check their email and click through on a custom link to confirm that your email
Confirm your registrations
Present all new registrants with a confirmation page, which lets them review what they have typed and correct any mistakes made.
Implement a double opt-in process
Require visitors to check their email and click through on a custom link to confirm that your email
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
was successfully delivered to them. Note: you may realize a significant drop off in your registrations and annoy some prospects, but it will ensure that only valid email addresses are introduced into your list. Decide if this trade-off makes sense for you.
Examine your off-line data entry procedures
Review t
Examine your off-line data entry procedures
Review t
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
he other ways that email addresses get into your database. Provide your data entry staff with a list of common top-level domains (.com, .net, etc.), domains (hotmail, yahoo, etc.) and standard email address formatting rules. If you do any significant off-line data entry, investigate implementing aggressive validation on these a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ddresses at the time of entry.
IF ERRORS SNEAK IN, CATCH THEM ASAP
Send a confirmation message
Immediately email a welcome message to each newly registered email address. If there is a bounce, quickly implement an email address recovery attempt. The longer you wait, the greater the chance
IF ERRORS SNEAK IN, CATCH THEM ASAP
Send a confirmation message
Immediately email a welcome message to each newly registered email address. If there is a bounce, quickly implement an email address recovery attempt. The longer you wait, the greater the chance
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
your customers will forget why they gave you their email addresses in the first place.
Utilize a list hygiene and correction service on a regular basis
List hygiene services can identify and correct a majority of the invalid email addresses that result from domain errors, formatting problems, misspellings, and ty
Utilize a list hygiene and correction service on a regular basis
List hygiene services can identify and correct a majority of the invalid email addresses that result from domain errors, formatting problems, misspellings, and ty
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
pos. Again, the longer you wait, the more difficult it will be to reconnect with your customers and engage their interest.
EVEN GOOD ADDRESSES GO BAD - PLAN FOR CUSTOMER RECOVERY
Face the facts
People change their email addresses daily. 30% or more of your email addresses are going to nee
EVEN GOOD ADDRESSES GO BAD - PLAN FOR CUSTOMER RECOVERY
Face the facts
People change their email addresses daily. 30% or more of your email addresses are going to nee
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
updating each year.
Determine how much a working email address is worth to you
Properly analyze the results of all of your online efforts. Be sure to separately analyze the value of a new customer versus a recovered customer. Loyal, repeat customers are the stable of every successful company. Don't focus your
Determine how much a working email address is worth to you
Properly analyze the results of all of your online efforts. Be sure to separately analyze the value of a new customer versus a recovered customer. Loyal, repeat customers are the stable of every successful company. Don't focus your
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
efforts solely on new customer acquisition.
Put someone in charge of customer recovery
Many companies lose sight of the basics. Customer retention may be less sexy, but it will likely yield you a higher ROI. Make sure you have identified the resources, budget, and priority for your customer retention efforts.
Put someone in charge of customer recovery
Many companies lose sight of the basics. Customer retention may be less sexy, but it will likely yield you a higher ROI. Make sure you have identified the resources, budget, and priority for your customer retention efforts.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Plan your email address acquisition methods to assist with later recovery
Consider collecting a name, an alternate email address, a postal address, or a phone number.
UPDATE YOUR EMAIL ADDRESS LISTS
Provide email address update links on your site
Make it easy for your custome
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
rs to update their email addresses for you whenever they are interacting with your website.
Put email address update links in your email communications
Enable your customers to update their email addresses with a simple click-through. Many companies require their readers to unsubscribe and then re-subscribe. Thi
Put email address update links in your email communications
Enable your customers to update their email addresses with a simple click-through. Many companies require their readers to unsubscribe and then re-subscribe. Thi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s is too cumbersome for the visitor and often results in the loss of valuable historical data.
Utilize an ECOA (email change of address) service
ECOA companies provide you with current email addresses for your old or "dead" addresses. Moreover, they will update your list with your customers' preferred email addre
Utilize an ECOA (email change of address) service
ECOA companies provide you with current email addresses for your old or "dead" addresses. Moreover, they will update your list with your customers' preferred email addre
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
sses, solving the problem of infrequently checked email accounts.
Utilize an email appending service
If you have names and postal addresses in your files, an email append service can help you find 25% or more of the associated email addresses.
Develop a customer recovery plan and follow it
Determi
Utilize an email appending service
If you have names and postal addresses in your files, an email append service can help you find 25% or more of the associated email addresses.
Develop a customer recovery plan and follow it
Determi
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ne how much time you can let pass before your customers or prospects will forget why they came to you in the first place? How frequently are you planning to do your database updating? What is the most cost-effective process for recovering a customer? Review the costs and benefits of your options and decide what is best for you.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
IT'S ALL ABOUT ROI!
The payoffs for bounce-proofing your email list are substantial: lower customer acquisition costs, increased response rates and sales, reduced messaging and support costs, and the decreased likelihood of winding up on some system administrator's blacklist due to high bounce-back ra
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tes. Follow the basic suggestions above and you will maximize the return on your marketing investments. Isn't today a good time to start?
Bill Kaplan
CEO
FreshAddress, Inc.
FreshAddress, Inc., The Email Address ExpertsTM, provides a comprehensive suite of industry leading database and email deliverability services t
Bill Kaplan
CEO
FreshAddress, Inc.
FreshAddress, Inc., The Email Address ExpertsTM, provides a comprehensive suite of industry leading database and email deliverability services t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
o help companies increase their e-commerce revenues. For more information on how we can help "Build and Update" your email list, visit http://freshaddress.com/biz or email biz@freshaddress.com.
(c) 2003 FRESHADDRESS.COM
(c) 2003 FRESHADDRESS.COM
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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